International digital marketing partner Incubeta has announced the appointment of Jaco Lintvelt as its new managing director of Incubeta Africa. The appointment bolsters the South African team, which serves both local and global brands through its suite of data-driven services.
According to the agency, Lintvelt brings extensive industry insight and experience to the Incubeta team.
The agency says that Lintvelt spent almost three years at Google as a senior sales consultant in financial services, where he cultivated strong relationships with key stakeholders in the large customer sales client base.
Prior to this, he held roles at Dentsu SSA for six years, serving as the managing director for Dentsu Data Labs sub-Saharan Africa and as the managing director of iProspect. No stranger to Incubeta, Lintvelt also worked at DQ&A (now part of Incubeta) from 2012 to 2014 as head of digital sales, the agency says.
"It's an honour to re-join Incubeta, a team consistently recognised by the industry for both its innovation and ability to impact its clients' performance. Incubeta's growth has mirrored my own passion: partnering with clients to ignite their success," says Lintvelt.
"Today's market demands a potent blend of strategic brilliance with media and data as well as flawless execution — a balance Incubeta consistently achieves and what I will be working with the team to build on in the coming months and years," Lintvelt adds.
The agency says that the appointment has received resounding support from the entire Incubeta team.
Sally Laycock, CEO of Incubeta EMEA, says, "We are delighted to have someone of Lintvelt's calibre join our team. We have no doubt that his rich industry insight will benefit our African clients and his previous leadership experience perfectly positions him to nurture and grow a vibrant and talented group of industry specialists at our African operations. We are looking forward to working with him as part of our global leadership team."
Lintvelt adds that South Africa's marketing industry still faces the challenge of a siloed landscape, with brand and performance operating in separate worlds.
"Businesses need to understand how these forces work together to build value. Companies that master the synergy between brand storytelling and performance-driven results will outpace the competition. This requires exceptional marketing, a rock-solid media strategy, relevant creative and future-proof data and measurement that delivers clear ROI insights to the C-suite," concludes Lintvelt.
For more information, visit www.incubeta.com. You can also follow Incubeta on LinkedIn, X or Instagram.
*Image courtesy of contributor