MUSIC

SiriusXM adding new Taylor Swift channel ahead of her new album

Manahil Ahmad
NorthJersey.com

SiriusXM announced Tuesday that global superstar Taylor Swift will have her own exclusive SiriusXM channel, Channel 13 (Taylor’s Version), beginning Sunday, April 7. This announcement precedes the highly anticipated release of Swift's new album, "The Tortured Poets Department."

According to a press release by SiriusXM, Channel 13 (Taylor’s Version) will broadcast 24/7 across North America, offering fans an immersive experience into Swift's full career. The channel will feature a comprehensive collection of Swift's music, including fan favorites from her Eras Tour, all "Taylor's Versions" of her songs, tracks from the vault, live recordings, bonus tracks, and more.

On the 13th day of the channel's launch, Friday, April 19, coinciding with the release of "The Tortured Poets Department," Channel 13 (Taylor’s Version) will exclusively play the new album in its entirety, continuously throughout the weekend.

Swifties will have the opportunity to share their personal and meaningful experiences with the artist and her music, further enhancing the interactive nature of the channel.

Scott Greenstein, SiriusXM’s president and chief content officer, expressed excitement about the collaboration, stating, "The versatility of Taylor’s music and the phenomenal impact she’s had in her career across so many musical genres will be on full display on Channel 13 (Taylor’s Version). We’re all experiencing a legend at work and are so thrilled to work with Taylor to present a one-of-a-kind channel that connects her fans with her extraordinary body of work."

Channel 13 (Taylor’s Version) will be accessible to subscribers across North America via their car radios on channel 13 and through the SiriusXM app from Sunday, April 7 through Monday, May 6.

Eligible customers can enjoy their first three months of SiriusXM for free. Further details and sign-up options are available on the SiriusXM website.