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A new Fiat and Abarth showroom has opened at the flagship Stellantis &You dealership in Chiswick, West London
The new showroom, marks Fiat’s return to the capital. The opening is part of a plan for the Fiat retail network, with the total number of dealerships scheduled to increase from 76 to 100 during 2024. The Chiswick site was originally upgraded with a £14.5m.
Located on the ground floor of the building, the space will feature the brand’s new Dolce Vita corporate identity.
Angela Shepherd, Stellantis &You UK chief executive, said: “FIAT presents a fantastic opportunity for Stellantis &You in London, and I’m excited to see the new showroom launch.
Damien Dally, managing director Fiat and Abarth said: “The return to London for FIAT and Abarth is an important development for our brand, and the Chiswick location is perfect for us.”
Stellantis &You UK recently celebrated the first anniversary of its name change and currently holds 57 new vehicle franchise locations in the UK, having recently acquired a Vauxhall site in Selly Oak, Birmingham.
A multi-million-pound development is also underway in Bristol to create new premises to house six automotive brands, including the introduction of Alfa Romeo and Jeep to the Stellantis &You UK line up.