Get Your Free Template for “Customer Journey Map”
A customer journey map is a research-based tool. It examines the story of how a customer relates to the business, brand or product over time. Customer journey maps are useful beyond the UX design and marketing teams. They can help facilitate a common business understanding of how every customer should be treated across all sales, logistics, distribution, care, etc. channels. This in turn can help break down “organizational silos” and start a process of wider customer-focused communication in a business. Download our customer journey map template to get an idea of how to construct your own customer journey map.
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