Nike Stock Rises Following Upgrade From Bank of America

Analyst Cites Nike's Efforts to Transform and a Likely Boost From the Paris Olympic Games

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Bill McColl
Bill McColl
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Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of the most notable news stories of the time.

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Published April 11, 2024
US track athlete Sha'Carri Richardson
U.S. track athlete Sha'Carri Richardson attends a Nike event in Paris on April 11, 2024.

Emmanuel Dunand / AFP / Getty Images

Key Takeaways

  • Bank of America Securities upgraded Nike and raised its price target, saying the athletic apparel retailer's earnings estimates now appear to be achievable.
  • Bank of America lifted its rating for Nike to "buy" from "neutral," and increased its price target to $113 from $110.
  • Analyst Lorraine Hutchinson cited Nike's efforts to transform, cost cuts and the expected benefit from this summer's Paris Olympic Games.

Nike (NKE) shares rose 3.4% Thursday after Bank of America Securities upgraded its rating on the stock, citing optimism that the athletic apparel retailer’s earnings estimates “finally look achievable.”

BofA raised its rating on Nike to "buy" from "neutral," and lifted its price target to $113 from $110.

BofA analyst Lorraine Hutchinson wrote that after consensus estimates for fiscal year 2025 earnings per share (EPS) have dropped 35% over the past two years, they are now “bottoming.” She noted that Nike is “taking bold steps to transform,” and the stock is in a “10-year trough” relative to its price-to-earnings (P/E) ratio.

Hutchinson also sees catalysts for the stock ahead, pointing to the company’s first Investor Day in seven years coming this fall, as well as the Summer Olympic Games in Paris. She pointed out that Nike has historically benefited from the newness and marketing around the Games, and sees that happening this year as well.

In addition, Hutchinson said that Nike management has recognized the need for big changes, and “continued shakeup in the team and processes from the recently announced cost savings plan could also spur faster sales stabilization.”

Nike shares, which finished 3.4% higher Thursday at $92.00, have lost about a quarter of their value over the past year.

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  1. Bank of America Securities. "Nike - Upgrading to Buy; Expectations Rebased… Time To Just Do It."

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