HONOLULU (Island News) -- Sugar Factory American Brasserie sweetens the Ala Moana Center with its grand opening in Honolulu. The Sugar Factory opened its doors on April 10th, 2024.
Located at the Ho’okipa Terrace Upper Level 4 in the Ala Moana Shopping Center, Sugar Factory features brunch, lunch, and dinner items from a scratch kitchen, including a host of specially-created Hawaii-influenced dishes.
Island News spoke with Managing Partner, Kevin Aoki and Executive Chef Dee Wilburn about their plans for Sugar Factory Honolulu.
Chef Dee Wilburn says, "The brunch menu includes delights like Reese’s Pieces French Toast, topped with vanilla ice cream, peanut butter cups, whipped cream, and a drizzle of peanut butter and chocolate sauce, along with the S'mores Nutella Waffle, layered with Nutella, torched marshmallow fluff, Hershey bar pieces, and a dusting of powdered sugar. Sugar Factory’s Insane Iced Coffees are a perfect pairing to add a caffeine boost to the day. These cold-brew-based, lavishly decorated drinks are topped with waffles and available in a variety of flavors."
Chef Dee Wilburn adds that besides sweet delights, "The expanded appetizers and shareable plates include Oyster Shooter flight with three oysters dressed in Yuzu ponzu, wasabi Tobiko, orange Tobiko, and red Tobiko; Hamachi Crudo, featuring thinly sliced yellowtail fish, served with Raw potato salad and Aloha shoyu; Ricotta and Honey Jar; Sugar Factory Loaded Fries; Hot Honey & Pepperoni Flatbread; Fried Mac & Cheese Pops; Birria Tacos and the signature Rainbow Sliders."
In addition to Sugar Factory’s selection of 8 oz. Monster Burgers including the Waffle Breakfast Burger, Flaming HOT Cheetos® Burger, and famous 24K Gold Burger served draped in edible 24K gold leaf, with freshly-dusted golden French fries and a 24K golden milkshake; the menu also offers a selection of Smashed Burgers including the Wagyu Beef featuring two double American Wagyu beef patties with all the fixings and served on a toasted pretzel bun.
The Sugar Factory’s menu also features a selection of soups, salads, sandwiches, and pasta dishes including Pesto Chicken Penne Alfredo, Spicy Penne a la Vodka, Sausage and Pepper Abruzzi Penne, and Eggplant Parmesan.
Entrees include Seared Ahi Tataki served with beef sprouts, shaved onions, pea shoots, ponzu, and white rice; Herb Crusted Dijon Seared Salmon with grilled asparagus and heirloom mashed potatoes with a lemon butter cream sauce; Grilled 18 oz. Bone-in Ribeye; Premium Fish & Chips with beer battered cod, house slaw, fries, and housemade tartar sauce; Roasted Twin Maine Lobster Tails; and Chicken & Waffles.
Dessert offerings include the signature Haupia Malasada Waffle, infused with haupia for a unique and delicious treat; Leonard's Malasadas and Lilikoi Custard Waffle, topped with lilikoi custard for a tropical twist. Favorites include the Dole Whip Shake with Dole Whip and coconut ice cream mixed into a shake with a green-glazed mug. Topped with toasted coconut, lime zest, pineapple wedges, and Leonard’s Haupia Malasadas; the Barbie Shake with strawberry ice cream, topped with pink glazed donuts and a fluffy cotton candy cloud, served in a strawberry Cheerios decorated mug or the Cookie Monster Milkshake with cookies and cream ice cream blended with vanilla sauce, topped with whipped cream, a blue glazed donut, a chocolate chip cookie, blue frosted cupcake with a birthday candle, and served in a chocolate covered mug with chocolate chip pieces.
The restaurant’s bar and patio seating provide full-menu service complete with Sugar Factory’s signature, celebrity-endorsed smoking candy goblets served either with or without alcohol.
Kevin Aoki, managing partner of Sugar Factory Honolulu, says “I am thrilled to bring the sweet taste of Sugar Factory to the shores of our beloved island. With each visit, we aim to create unforgettable moments for our guests, blending the flavors of paradise with unparalleled hospitality. Sugar Factory is the perfect destination where locals and visitors can celebrate every occasion and indulge in local favorites and signature items countless celebrities have enjoyed."
On Sunday, April 14, 2024, DJ Pauly D will be dining at Sugar Factory Honolulu for a sweet birthday dinner celebration for his girlfriend, Nikki Hall. Dj Pauly D and Hall will be at Sugar Factory Honolulu from 7:00 PM-10:00 PM.
For more information about Sugar Factory, visit HERE.