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There’s nothing quite like the rush of optimism you feel flipping the top on a new product. Is this the one that’ll finally clear up your skin, or make those curls pop, or impart a fresh-from-the-gym flush even on rest days? These hopes can so easily be dashed when a formula doesn’t perform as promised. And then it’s on to the next. We want you to always grab a winner, so we did the choosing for you. Say hello to the recipients of the 2024 Women’s Health Beauty Awards.

Over the course of the past year, the WH beauty team searched for the best of the best—interesting formulas, luxurious scents, cutting-edge ingredients. Our editors tried nearly 400 finalists and got the entire staff in on the testing fun. After months of living life with them, these are the products that really, truly wowed us.

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Jump to:

  • Body Products
  • Skin Products
  • Hair Products
  • Makeup
  • Nail Products
  • Oral Care
women's health beauty awards 2024
Jenn Collins

Body Products

The skin below the chin can get short shrift. These goodies will make you want to take care of it all.

Best Body Wash
Hydration Boost Serum Body Wash
Dove Hydration Boost Serum Body Wash
$10 at Amazon

Hyaluronic acid and squalane unite in this lather to keep you silky-smooth. “I didn’t apply lotion after using this, and my skin wasn’t even a little bit dry,” says one tester.

Best Lotion
Radiant X Even Tone Nourishing Body Lotion With 1% Niacinamide
Vaseline Radiant X Even Tone Nourishing Body Lotion With 1% Niacinamide
Now 20% Off

A budget-friendly moisturizer with a lot of value: It reduces dark spots and evens tone while leaving behind the most radiant finish. You’ve got to try this glow-getter.

Best Acne Body Wash
Skin Solutions Body Wash with Salicylic Acid
Olay Skin Solutions Body Wash with Salicylic Acid

Salicylic acid unclogs pores to show pimples and ingrown hairs the door, while vitamin B3 (aka niacinamide) addresses uneven tone and texture.

Best Body Oil
Good Aura Weightless Body Oil
Hanni Good Aura Weightless Body Oil

Love allover oils but hate feeling slimy after you slather one on? This non-greasy formula, which locks in moisture with jojoba, baobab, and coconut, was literally made for you.

Best Body Serum
Smoothing Body Serum
BYOMA Smoothing Body Serum

Apply this post shower to get rid of body acne and rough texture (exfoliating succinic acid and nourishing blue tansy oil get the job done right). You’ll be bump-free.

Best Body Retinol
The Body Retinol
Nécessaire The Body Retinol

This fast-acting serum uses a blend of retinol and acids to address crepiness, scars, dark spots, and more. What really impressed us: It doesn’t leave behind a tacky film like others.

Best Body Exfoliator
Resurfacing Body Compound
U Beauty Resurfacing Body Compound

Rough, flaky skin is no match for this cocktail of glycolic and mandelic acids. “I don’t use body scrubs, so to have a serum that exfoliates is great,” our tester says.

Best Keratosis Pilaris Treatment
KP Care Texture Smoothing Body Cream
StriVectin KP Care Texture Smoothing Body Cream

Kick keratosis pilaris—also known as "chicken skin"—to the curb with this bump eraser that exfoliates the skin using alpha- and poly-hydroxy acids.

Best Fragrance
J'adore L'or
Dior J'adore L'or

An update to the classic J’adore scent by master perfumer Francis Kurkdjian: “Some florals smell powdery, but this one isn’t too overpowering,” says a tester.

Best Fragrance Innovation
Daisy Drops Signature Eau de Toilette
Marc Jacobs Daisy Drops Signature Eau de Toilette

If your perfume tends to fade, grab one of these fruity-smelling capsules. Just twist off the top, squeeze out the juice, and dab it onto your pulse points.

Best Body Sunscreen
Unseen Sunscreen Body SPF 40
Supergoop! Unseen Sunscreen Body SPF 40

Tired of white casts and smelly creams? Us too. This goes on super-light and is 100% invisible. “It’s so good that I turned my SPF-averse partner into a fan,” raves our tester.

Best Sunscreen Spray
UV AOX Mist Mineral Sunscreen Spray SPF 40
EltaMD UV AOX Mist Mineral Sunscreen Spray SPF 40

A mess-free mist that shows up on skin when it’s first sprayed (so you know what spots you may have missed) but disappears immediately after. No white residue here!

Best Cream Deodorant
Coconut & Hibiscus Whole Body Deodorant Cream
SheaMoisture Coconut & Hibiscus Whole Body Deodorant Cream

Whole-body deos are all the rage right now—this one keeps you dry with cornstarch and smells like heavenly coconut and hibiscus.

Best Spray Deodorant
Whole Body Deodorant
Secret Whole Body Deodorant

This aluminum-free spritz can be used on your pits, your underboobs, your feet—anywhere you want, really. (It was also gynecologist-tested, just to be extra safe!)

Best Body Scrub
10% AHA + Yerba Mate Smoothing Energy Body Scrub
Youth To The People 10% AHA + Yerba Mate Smoothing Energy Body Scrub

Some scrubs are too gritty to be pleasant—this one smoothes with finely ground olive seed powder and alpha hydroxy acids.

Best Razor
Pubic Razor
Flamingo Pubic Razor

The five-blade cartridge on this razor provides an even shave that easily removes coarse pubic hair. It also has a flexible head and an easy-to-grip handle for control.

Best Shave Oil
Cashmere Skin Collection Shave Oil
eos Cashmere Skin Collection Shave Oil
Now 11% Off

Razor bumps can make shaving a literal pain—sidestep that with this velvety, non-pore-clogging oil that’ll help your razor glide over skin with ease. Creams? Puh-lease.

Best Cellulite Treatment
FIRMx Tight & Toned Cellulite Treatment
Peter Thomas Roth FIRMx Tight & Toned Cellulite Treatment

Flavoslim and caffeine are the active ingredients in this body treatment that reduces the appearance of cellulite on the butt, belly, hips, thighs, and arms. It's so good that some reviewers report seeing a difference after just two weeks.

women's health beauty awards 2024
Jenn Collins

Skin Products

Fine lines? Gone! Dark spots? A thing of the past! That zit that won’t quit? Adios, honey. These creams and lotions deliver.

Best Cleanser
Heal + Hydrate B3 Cleanser
Clark's Botanicals Heal + Hydrate B3 Cleanser
Now 20% Off

This cream-to-foam wash removes dirt and oil without leaving squeaky-clean tightness in its wake. A tester had softer skin in two weeks.

Best Micellar Water
SkinActive Micellar Gentle Peeling Water Facial
Garnier SkinActive Micellar Gentle Peeling Water Facial

An excellent makeup-removing micellar water, yes, but this brilliant two-for-one also exfoliates with a blend of gentle acids. Skin is left clean and glowy—a win-win.

Best Toner
Antioxidant Tonic
Pixi Antioxidant Tonic

The lush serum-meets-essence texture is miles away from the drying astringents you've tried in the past. "It's really hydrating, and it has antioxidants that protect the skin," our tester raves.

Best Exfoliator
Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant
Paula's Choice Skin Perfecting 6% Mandelic Acid + 2% Lactic Acid Liquid Exfoliant

Anyone with breakouts or discoloration should pick up this bottle of liquid gold, which gently sloughs it all away.

This budget-buy firms, hydrates, improves texture, and feels weightless. Our tester's thoughts: "I was pleasantly surprised at how much brighter my skin looked."

Best Moisturizer
Moisture Boost Hydrating Cream
Untoxicated Skincare Moisture Boost Hydrating Cream

Free of common irritants, this allergist-developed cream is perfect for sensitive skin. "The best moisturizer I've tried in a while," says our tester.

Best Lip Balm
Lip Jelly Balm
Burt's Bees Lip Jelly Balm

"Some gel-balms are a little too glossy, but this one glides on, leaving behind a moisturized, non-sticky finish," our tester says. And the mango and grapefruit scent: *chef's kiss.*

Best Eye Cream
HydraLuminous+ Cooling Eye Gel
No7 HydraLuminous+ Cooling Eye Gel

A gel—with hyaluronic acid to moisturize and plump and niacinamide to guard—that's a godsend when you're running on empty. A tiny amount soothes tired eyes instantly.

Best Mask
High Potency Hyaluronic Intensive Hydrating Mask
Perricone MD High Potency Hyaluronic Intensive Hydrating Mask

When you're skin feels extra dry, slather on a thick layer, let it marinate for 10 to 15 minutes, and rinse. Supple and soft-to-the-touch will be your "after."

Best Mineral Sunscreen
Ghost-Buster 100% Mineral Sunscreen SPF 42
Lion Pose Ghost-Buster 100% Mineral Sunscreen SPF 42

This tinted mineral formula was developed by women of color to blend invisibly into all skin tones—and it delivers.

Best Cleansing Balm
Melt Down Cleansing Balm
Monika Blunder Melt Down Cleansing Balm

Some of these can leave behind a sticky film, but not here. This balm transforms from a solid to a creamy emulsion to lift away makeup.

Best Retinol
Eventide Retinol Renewing Serum
Sepia Eventide Retinol Renewing Serum

Retinol is one of the most effective line-smoothing, collagen-boosting ingredients you can buy, but it can be irritating—especially on darker skin tones. This one was tested on a variety of complexions to be gentle."Obsessed with this," our tester says. "I've been using it for two months and have definitely noticed a difference—and not even a hint of irritation."

Best Pore Product
Pore Perfecting AHA & Blackhead Exfoliator Stick
Peace Out Pore Perfecting AHA & Blackhead Exfoliator Stick

"This is genius—it's like a clay mask, but it doesn't get your hands all dirty and gross when you use it," says our tester. You rub it over areas you'd like to refine and de-gunk—your nose, your cheeks—and the clay and exfoliating acids minimize the appearance of large pores and brighten.

Best Dark Spot Corrector
Bright Reveal 12 Percent Niacinamide Dark Spot Serum
L'Oreal Paris Bright Reveal 12 Percent Niacinamide Dark Spot Serum
Now 30% Off

Niacinamide—a proven, but gentle discoloration fighter—is paired with gentle exfoliators like amino sulfonic and ferulic acids to blast away hyperpigmentation, acne scars, and sun spots. Our tester saw the results in the bathroom mirror after just three weeks of testing.

Best Hyaluronic Acid Serum
Water Slide Hydration Boosting Serum
Bubble Skincare Water Slide Hydration Boosting Serum

"I like my skin to feel hydrated, but I really can't deal with thick creams ," our tester laments. But once turned onto this blend of hyaluronic acid and moisture-retaining peptides, it was game over: "That's why I love this lightweight serum. It moisturizes really well, but doesn't leave me looking like a grease-fest."

Best Chemical Sunscreen
Smart Clinical Repair Broad Spectrum SPF 30 Wrinkle Correcting Cream
Clinique Smart Clinical Repair Broad Spectrum SPF 30 Wrinkle Correcting Cream
Now 15% Off

It's no surprise that broad spectrum sunscreens prevent wrinkles, but this one can actually reverse them too. That's thanks to a blend of cell-communicating peptides that stimulate skin's natural production of plumping collagen.

Best SPF Serum
Better Screen UV Serum SPF 50+ Sunscreen
Kiehl's Since 1851 Better Screen UV Serum SPF 50+ Sunscreen

Sun serums—a relatively new category of lightweight SPF products that protect against damaging UV rays and address other skin concerns—are everywhere right now. This one is the best of the best, with a sun protection factor of 50 and a special collagen peptide that reverses signs of UV damage.

Best SPF Stick
Super Stick SPF 45
Vacation Super Stick SPF 45

This innovative formula—with star ingredients like hyaluronic acid and niacinamide—takes all the messiness out of applying sun protection. It comes in a retractable tube that's teardrop-shaped to easily reach every crevice of the face and gently glides on without tugging. Bonus: it has an invisible finish!

Best Face Pads
Aqua Bomb PHA Exfoliating Toner Pads
belif Aqua Bomb PHA Exfoliating Toner Pads

The brand known for hydration has come to the table with something truly unique: Exfoliating toner pads that gently refine skin and hydrate. The secret: A blend of mild polyhydroxy acids, calming cica, and moisturizing hyaluronic acid.

Best Lip Oil
Dream Lip Oil
Summer Fridays Dream Lip Oil

This plant oil-based formula has become a social media sensation for a reason: It delivers beautiful shine, plumping hydration, and a hint of flattering color with every swipe.

Best Pimple Patches
Zits Happen Hydrocolloid Acne Patches
Proactiv Zits Happen Hydrocolloid Acne Patches

Some patches fold over and get crumbled up when you try to peel them off the backer. Not these, which our tester insists go on easily and seamlessly. Once on your skin, the hydrocolloid technology protects skin to promote healing while salicylic acid sloughs away pore-clogging oil and dead skin.

Best Wrinkle Patches
Wrinkle Erasing Retinol Patches
111Skin Wrinkle Erasing Retinol Patches

For targeted treatment for fine lines on the forehead, around the eyes, and near the sides of your mouth, these patches cannot be beat. Tiny cones on the underside of each one help to deliver a potent blend of wrinkle-fighting actives such as retinol, vitamin C, and peptides.

Best At-Home Peel
Le Lift Retexturizing AHA Peel
Chanel Le Lift Retexturizing AHA Peel

Inspired by professional treatments, this alpha hydroxy peel refines skin to improve texture, tone, and radiance. The fan shaped brush makes application a no-mess process. "I was glowier within just two weeks of using this product," says our tester.

Best Face Wipes
Real Clean XL Makeup Removing & Cleansing Wipes
Real Techniques Real Clean XL Makeup Removing & Cleansing Wipes

Cleansing wipes are super-convenient, but sometimes they're just not large enough to get off a full day's face. That's why we're obsessed with these—larger dimensions mean you can remove all of your makeup with just one towelette. Plus, they're infused with hyaluronic acid to be super gentle and moisturizing.

Best Beauty Tool
KIWI Derma Diamond Microdermabrasion & Pore Vacuum
FOREO KIWI Derma Diamond Microdermabrasion & Pore Vacuum

Microdermabrasion treatments used to be available solely in a dermatologist's office or medspa, but Foreo is now brining that technology to the comfort of your own home. Three different tips provide unique benefits—small to exfoliate smaller, more specific areas, medium to tackle fine lines and stubborn blemishes, and large to slough sensitive or dryer areas—while special suction clears clogged pores.


Come Along With Us!

Earlier this year, the Women’s Health staff gathered to photograph our 2024 beauty award winners in New York City. You’re looking at the results of our efforts now—here’s a sneak peek at how the magic happened.

a group of people posing for a photo

The WH beauty team—that’s Sabrina, Brian, and Danielle, from left—cozies up to model Aga Wojtasik.

women's health beauty awards

Gorgeous and glowy skin was the vision, and our pick for best body oil really delivered on set.

a person holding a phone

Anyone with dark skin knows a good mineral SPF is hard to find. Model Payton Wofford shows off our pick.

a group of people looking at a computer screen

Snap a photo. Adjust the look. Snap again. Tweak some more. That’s how the creative process works.

a woman holding a pen and a heart shaped object

Makeup artist Jewels Grogan adds a kiss of color to Aga’s lips before she takes her spot in front of the camera.

a person holding a cup

The WH team was one of the first to get their hands on Beyonce’s new line of hair products. This mask wowed us!

timeline, calendar

Team WH Beauty kicked off the official submission process for this year’s awards in November 2023, challenging brands to submit their superstars. But really, our editors are on the hunt for innovation 365 days a year. You’ll see some splurges on these pages, but you’ll find drugstore dazzlers too.

a group of pink cans

WH’s pick for best lip & cheek tint gets ready for a close-up: Our on-set makeup artist used it to give the models a fresh-faced flush.

a person holding a bottle of nail polish

Our models had great skin from the start, but a dab of our winner for best skin tint warmed up their complexions.

a woman's hands holding a pair of nail polish

Sabrina, Danielle, and Brian swatch product on-set, deciding between peachy pink and full-on fuchsia.


women's health beauty awards
Jenn Collins

Hair Products

Our strands bear the brunt of our beauty habits. When frying heat, over bleaching, and tight styles come into play, show your locks some love.

Best Shampoo
Honey Sulfate Free Moisturizing Shampoo
Herbal Essences Honey Sulfate Free Moisturizing Shampoo

This light wash moisturizes and softens using honey and camelia oil. One tester: “A small amount gives you such a generous lather.”

Best Conditioner
On Sale
Hair Filler Moisture Repair Conditioner with Hyaluronic Acid
Garnier Fructis Hair Filler Moisture Repair Conditioner with Hyaluronic Acid
Now 10% Off

Hyaluronic acid helps hair retain moisture to send frizz and flyaways packing. “My fried ends soaked this conditioner right up,” one tester says. "The result? Silkiness."

Best Dandruff Shampoo
Bare Pure Clean Dandruff Shampoo
Head & Shoulders Bare Pure Clean Dandruff Shampoo

Consider this the only time we'll accept the bare minimum. Just nine ingredients—including zinc pyrithione and citric acid—align to give your scalp a much-needed refresh

Best Dry Shampoo
Dry Shampoo
Alo Yoga Dry Shampoo
Now 30% Off

No time for a wash? This vitamin-infused spray goes on invisible, meaning no one (and we mean no one) will know you skipped your shower post-workout. Bonus: the formula is clean.

Best Deep Conditioner
On Sale
Miracle Rescue Deep Conditioner
Pantene Miracle Rescue Deep Conditioner
Credit: amazon.com

The water-soluble pearls in this treatment are meant to dissolve when applied, releasing vitamins and nutrients into strands to address damage and moisture loss.

Best Thickening Shampoo
Scalp Revitalizing Solution Hair Thickening Shampoo
Dr. Groot Scalp Revitalizing Solution Hair Thickening Shampoo

A thickening formula that holds the sulfates and silicones, but is packed with biotin and prebiotics, this simple wash was clinically proven to improve scalp health and remove buildup—which can stunt hair growth—in just two weeks.

Best Hair Mask
Reconstructing Treatment Mask
Cécred Reconstructing Treatment Mask

With vitamin E and patent-pending “bioactive keratin ferment,” this treatment (from Beyoncé’s brand) strengthens hair that’s been damaged by color and chemicals.

Best Bond Repair Treatment
GlaziPlex Super Bond Repair Treatment
Glaze GlaziPlex Super Bond Repair Treatment

Four is the magic number for this super treatment. It targets four types of hair bonds and repairs damage from heat, color, chemicals, and everyday styling using a blend of strengthening proteins and citric and lactic acids. Just leave on for four minutes and brace yourself for sleeker, smoother strands.

Best Leave-In Treatment
On Sale
Keratin Smooth Weightless Perfecting Leave-In Lotion
TRESemmé Keratin Smooth Weightless Perfecting Leave-In Lotion

Dryness and split ends can leave your blowout looking less than silky. This light keratin lotion locks in moisture to give your style staying power.

Best Mousse
hair-foam
Bread Beauty Supply hair-foam

“The product practically melted into my hair,” one tester raves. “I love a formula that will give me major curl definition without any unflattering crunch.”

Best Hair Oil
Scalp Revival Rosemary Pre-wash Oil
Briogeo Scalp Revival Rosemary Pre-wash Oil

Nourish your scalp and strands with this lightweight rosemary-based oil that can be used pre-shampoo or as an overnight treatment. Bonus: It won’t weigh hair down.

Best Scalp Serum
Microbiome Cooling Scalp Serum For Dry Itchy Scalp + Loose Flakes
Act+Acre Microbiome Cooling Scalp Serum For Dry Itchy Scalp + Loose Flakes

Feeling itchy? Your scalp microbiome—which defends against dandruff and dermatitis—may be off. Use this (with peppermint oil and a balancing amino complex) as a solve.

Best Scalp Treatment
Deep Scalp Detox
Pattern Beauty Deep Scalp Detox

Buildup can make styling a nightmare. This detoxifying formula uses tea tree oil and pink clay to break up all the gunk in between wash days and protective styles.

Best Brow Serum
GrandeBROW-LAMINATE Brow Styling Gel with Peptides
Grande Cosmetics GrandeBROW-LAMINATE Brow Styling Gel with Peptides

Want fuller, fluffier, laminated brows on a DIY budget? This gel does it all—it shapes and holds brows into place while promoting healthy growth thanks to the inclusion of peptides.

Best Eyelash Serum
Lashbond Building Serum
Olaplex Lashbond Building Serum

You don't need to splurge on extensions for longer, fuller lashes. This serum uses hyaluronic acid, biotin, and Olaplex's proprietary Peptide Complex Technology to support the natural growth cycle of the lashes while also promoting length retention.

Best Hairspray
Hair Rituel The Invisible Hold Hairspray
Sisley Paris Hair Rituel The Invisible Hold Hairspray

Give wispies and flyaways the boot with this flexible-holdmist, which locks hair in place without the helmet effect. Spray on and brush to remove.

Best Hairbrush
The Ultimate Detangler Plant Brush
Tangle Teezer The Ultimate Detangler Plant Brush

A plant-based version—made from sustainably-sourced castor beans—of the brand’s beloved ouch-free detangling brush. “This de-snarls my type 4 hair with zero pulling,” says one tester.

Best Hair Dryer
INFINITIPRO DigitalAIRE Hair Dryer
Conair INFINITIPRO DigitalAIRE Hair Dryer

A cold shot button, three heat and speed settings, frizz-defying technology, lightweight—there isn’t much about this small-but-mighty tool that we don’t love. Worth the splurge.

Best Hot Tool
Chronos Styler 1" Flat Iron
Ghd Chronos Styler 1" Flat Iron

This hi-tech heat tool has a 365 degree temperature setting—hot enough to get the hair bone straight, but still cool enough to avoid damage—and also features a sleep mode that automatically shuts it off after ten minutes of inactivity.

Best Hair Loss Treatment
LED Hair Growth Helmet
CurrentBody Skin LED Hair Growth Helmet

This helmet uses LED light to promote growth, and has built-in speakers so you can listen to music or a podcast during your sesh.

Best Hair Wax
Slick Stick Strong Hold Hair Wax
Nexxus Slick Stick Strong Hold Hair Wax

Get a good grip on frizz and flyaways (literally!) with this wax stick that'll hold any style in place for up to 72 hours.

Best Anti-Frizz Treatment
Smooth Over Frizz-Fighting Hair Treatment
amika Smooth Over Frizz-Fighting Hair Treatment

Glycolic acid—fyi, it’s not just for your skin—seals the cuticle and fights frizz. Apply in-shower, wait a minute, then rinse.

Best Split End Treatment
Vibes Hair To Slay Split End Mending Conditioner
CHI Vibes Hair To Slay Split End Mending Conditioner

Heat, color, and even brushing can be tough on your strands—moisturizing squalane and a special blend of natural extracts seal your ends. Apply for five minutes then rinse, rinse, rinse.

women's health beauty awards 2024
Jenn Collins

Makeup

A skin tint that perfects in one swipe, a lip-and-cheek stick you can dab on in seconds—these items please with their ease.

Best Foundation
Stretch Fluid Foundation
Glossier Stretch Fluid Foundation

This base hydrates thanks to squalane and glycerin, and cloaks skin in a non-cakey, natural-looking finish.

Best Skin Tint
On Sale
Simply Ageless Skin Perfector Essence Foundation
CoverGIRL Simply Ageless Skin Perfector Essence Foundation
Now 26% Off

“The coverage is sheer and it adapted to my skin tone for a nice little boost,” our tester says of the eight shades. It also has bakuchiol and tranexamic acid to improve texture and tone.

Best Concealer
Triclone Skin Tech Hydrating + De-puffing Concealer
Haus Labs by Lady Gaga Triclone Skin Tech Hydrating + De-puffing Concealer

Blur imperfections, de-puff undereye circles, and brighten with this incredible skincare-infused multitasker. “This blends out so easily, and lasts all day without creasing,” says a tester.

Best Primer
Liquid Poreless Putty Primer
e.l.f. Cosmetics Liquid Poreless Putty Primer

The more liquid counterpart to the viral formula that took over your Instagram and TikTok feeds in previous years. This primer is infused with hydrating squalane to minimize the appearance of pores and make your complexion look smoother before applying makeup.

Best Setting Powder
Studio Fix Pro Set + Blur Weightless Loose Powder
MAC Studio Fix Pro Set + Blur Weightless Loose Powder

This ultra-fine powder is sweat and humidity-resistant—meaning it can withstand an intense evening run or gym session—and it locks makeup into place without clogging pores or causing breakouts.

Best Setting Spray
Next to Skin Setting Mist
The Lip Bar Next to Skin Setting Mist

This super-fine mist locks makeup into place while giving the skin a fresh, dewy glow. What more could you want?!

Best Bronzer
Luminous Silk Glow Liquid Bronzer Drops
Armani Beauty Luminous Silk Glow Liquid Bronzer Drops

You don't need to go to the beach to give yourself a sun-kissed glow. You can use this lightweight serum to add warmth to the entire face or just target areas. Just apply by mixing a few drops into your moisturizer or sunscreen, or take a brush and lightly dust it over your cheekbones, forehead, and chin.

Best Blush
Cooling Water Jelly Tint Lip + Cheek Blush Stain
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain

Too much pigment can make some stains hard to work with, but this bouncy jelly formula leaves soft, buildable color on the lips and cheeks. “I love how you can dot this on and just blend it out with your fingertips,” our tester says. “The finish is incredibly natural."

Best Eyeliner
Linework Paintbrush Fluid Liquid Eyeliner
Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner

A skip-proof brush tip that glides over delicate eye skin and a formula that won’t budge yet comes off easily with makeup remover. It sounds too good to be true, but this liner proves otherwise.

Best Mascara
On Sale
The Falsies Surreal Extensions Waterproof Mascara
Maybelline The Falsies Surreal Extensions Waterproof Mascara
Now 23% Off

“My lashes never look this long when I use other mascaras,” one tester says. “It adds volume and length, even after just one quick pass.”

Best Eyeshadow
Dimensions Multi-Effect Refillable Eyeshadow Palette
Prada Beauty Dimensions Multi-Effect Refillable Eyeshadow Palette

A mini palette with three neutrals (for when you want a subtle hint of color) and one accent shade (for when you want to make more of a statement).

Best Lipstick
Unlocked Soft Matte Lipstick
Hourglass Cosmetics Unlocked Soft Matte Lipstick
Credit: hourglasscosmetics.com

You’ll be impressed with this matte formula’s rich color payoff. “The texture is light and silky, and it stays on all day without slowly peeling off,” says our tester.

Best Liquid Lipstick
Infallible Matte Resistance Liquid Lipstick
L'Oreal Infallible Matte Resistance Liquid Lipstick

Matte lipsticks have a reputation for being drying, but this smudge-proof formula is infused with hydrating hyaluronic acid to prevent the lips from feeling parched.

Best Lip Gloss
Peptide Lip Tint
rhode Peptide Lip Tint

It’s the brand’s same beloved lip-softening formula, with peptides for plumping—in a variety of sheer colors.

Best Lip Liner
Waterproof Lip Liner
Mary Kay Waterproof Lip Liner

A good lip liner prevents lipstick from bleeding and looking messy when you need it to hold up during a long day. This one does it perfectly, and includes hyaluronic acid and vitamin E to keep the skin on your lips from drying out.

Best Brow Pencil
Clean Fresh Brow Nano Eyebrow Pencil
CoverGIRL Clean Fresh Brow Nano Eyebrow Pencil

The key to creating realistic, hair-like strokes? A pencil with a super-fine tip and natural-looking color. That’s why we can’t get enough of this gem.

Best Brow Gel
Brow Freeze® Gel
Anastasia Beverly Hills Brow Freeze® Gel

Fake the laminated look with this flake-free gel that elongates brow hairs and holds them in place for a full and feathery finish.

women's health beauty awards 2024
Jenn Collins

Nail Products

A handful of ingenious hacks keep your digits at the tippity-top of their game.

Best Nail Polish
Gel Couture Bedazzled Longwear Nail Polish
Essie Gel Couture Bedazzled Longwear Nail Polish

For a shiny, gel-like finish, try this polish along with the top coat (not pictured). UV lamp not required.

Best Press-On Nails
Salon Effects Perfect Manicure
Sally Hansen Salon Effects Perfect Manicure
Now 16% Off

Get salon-quality nails in the comfort of your home with these fun press-ons. They're easy to put on and last for up to two weeks.

Best Cuticle Oil
Nourishing Cuticle Oil
Dr. Dana Beauty Nourishing Cuticle Oil

No drips or spills here! The sunflower and jojoba oils in this treatment are packed into a no-muss, no-fuss rollerball.

Best Nail Treatment
Repair Mode Bond Building Nail Serum
OPI Repair Mode Bond Building Nail Serum

Bond-builders aren’t just for your hair: The patented strengthening technology in this serum addresses cracking from inside the nail.

Best Polish Remover
Extracts 3-in-1 Soy Nail Polish Remover Wipes
Dermelect Extracts 3-in-1 Soy Nail Polish Remover Wipes

Removing polish just got a lot easier with these travel-friendly, acetone-free wipes. The three-in-one formula also conditions your nails and preps them for a new manicure.

Best Nail Tool
Nail Brush And Callus Remover
Tweezerman Nail Brush And Callus Remover
Now 14% Off

This dual-sided brush and stone is exactly what you need in your nail kit. Use the bristles on wet or dry hands and feet to remove dirt or use the stone to get rid of hardened skin.

Best Hand Cream
Overnight Hand Hydration Mask
Paume Overnight Hand Hydration Mask

This super-hydrating hand mask achieves the same results as leaving petroleum jelly on your hands all night—without the awkwardness.

Best Hand Serum
EGF Hand Serum
Bioeffect EGF Hand Serum

Perfect for treating age spots and dry, cracked skin, this non-greasy serum goes the extra mile to fight wrinkles, even skin tone, and hydrate hands.

Best Foot Cream
Rough, Dry Foot Renewal Ultra Overnight Treatment Kit
Dr. Scholl's Rough, Dry Foot Renewal Ultra Overnight Treatment Kit
Now 16% Off

Bringing rough, dry feet back to life is as easy as...falling asleep. This overnight kit addresses dryness with aloe and coconut oil—apply the cream to your feet and throw on the added pair of toeless socks to seal in the moisture while you dream.

Best Foot Mask
Tired, Achy Feet Soothing & Reviving Foot Mask
Dr. Scholl's Tired, Achy Feet Soothing & Reviving Foot Mask

This self-heating mask was made to relax and soften your feet with Epsom salt, menthol, shea butter, and essential oils. Just throw on the mess-free booties for quick and long-lasting relief.

women's health beauty awards 2024
Jenn Collins

Oral Care

Whiter, brighter—you’re on your way there with this collection of problem solvers.

Best Toothbrush
 iO Series 10 Rechargeable Electric Toothbrush
Oral-B iO Series 10 Rechargeable Electric Toothbrush

A two-minute timer and a sensor that flashes when you scrub too hard—this smartbrush has it all.

Best Toothpaste
On Sale
Total Plaque Pro Release Whitening Toothpaste
Colgate Total Plaque Pro Release Whitening Toothpaste
Now 12% Off

Fight plaque with a paste that “gets into every crevice,” per our tester.

Best Floss
Expanding Dental Floss
Davids Expanding Dental Floss

This floss magically expands in between your teeth to remove gunk from your chompers with absolute ease.

Best Whitening Product
Rapid Radiance Whitening Kit
Boka Rapid Radiance Whitening Kit

A noticeably brighter smile in 15 min? It’s possible with this LED whitener.

Our testers represented all types and textures, so we know everyone can find a go-to.
a person smiling and wearing a black tank top
Jenn Collins

Photographed by Jenn Collins, Styling: Rose Lauture, Hair: Andrew Chen at Kramer + Kramer, Makeup: Jewels Grogan at The Wall Group, Manicure: Yukie Miyakawa at See Management, Models: Aga Wojtasik at New York Models, Payton Wofford at Wilhelmina

IMAGE 1: DKNY polo, dkny.com; Oye Swimwear bikini bottom, oyeswimwear.com; Nike sneakers, nike.com; Jenny Bird earrings, jenny-bird.com; Lili Claspe ring, liliclaspe.com; Bombas socks, bombas.com

IMAGE 2: Alo Yoga crop top, aloyoga.com; Roxanne Assoulin earrings, roxanneassoulin.com; Miansai ring, miansai.com

IMAGE 3: Gigi C crop top, gigicbikinis.com

IMAGE 4: Etiq earrings,etiqdesign.com

IMAGE 5: Live the Process bra, livetheprocess.com; Fry Powers rings (right hand), fry powers.com; Cled ring (left hand), thecled.com

IMAGE 6: Alo Yoga vest, aloyoga.com; GSTQ bra top, gstq.com; FP Movement shorts,freepeople.com; Machete hoops, shopmachete.com