Watches with cartoon characters on their dials aren’t what they might first appear to be. Though they may seem made for kids or theme park gift shops, the nostalgia and iconic status of the characters and some of the vintage watches they’ve graced have made them something of a watchmaking tradition — some more than others, and Snoopy watches are a bonafide phenomenon.
First published in 1950, Charles M. Schulz’s iconic cartoon Peanuts reaches millions of readers around the world, is firmly cemented in the zeitgeist and has transcended its American roots to be loved globally. And it’s transcended your typical T-shirt and lunchbox merch, too, assuming more elevated forms that might cause you to take the cute beagle a bit more seriously.
These factors have helped the Snoopy watch proliferate, but it’s prestigious watchmaker Omega’s connection with NASA (see below) that really offers the horological cred. NASA adopted Snoopy as a mascot for public relations purposes and later offered a Silver Snoopy Award to recognize employees’ and contractors’ outstanding contributions. Omega received the award in 1970 and first made a watch to mark that moment in 2003. The cool factor, plus an association with the iconic watch and its story, made many people look at the idea of a Snoopy watch in a different light, and the brand released two more “Silver Snoopy” Speedmasters in 2015 and 2020.
Even more Snoopy and Peanuts watches have been made in recent years by the likes of Timex, Seiko and even Franck Muller, with Swatch most recently emulating Omega with its own Snoopy MoonSwatch. Here are some of our favorite Snoopy watches that you can buy right now — from Swiss horological heavy hitters to more playful and budget-friendly options.
Products in the Guide
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Omega x Swatch Bioceramic MoonSwatch Mission to the Moonphase
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Omega Speedmaster “Silver Snoopy Award” 50th Anniversary
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Franck Muller x Bamford Crazy Hours Arctic Snoopy
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Apple Watch
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Swatch x Peanuts
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Timex x Peanuts Collection
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Seiko 5 Sports x Peanuts
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Goodwoof x Bamford GMT
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Vintage Snoopy Watches
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Omega x Swatch Bioceramic MoonSwatch “Mission to the Moonphase”
Omega x Swatch Bioceramic MoonSwatch Mission to the Moonphase
The latest Snoopy watch is sure to be among the most hyped ever. It’s an all-white rendition of the already-hyped MoonSwatch, featuring a moonphase chronograph complication for the first time. But the scene-stealer is Snoopy, as his presence on the moonphase alludes to the highly collectible and very hard to get Omega Speedmaster “Silver Snoopy Award” editions.