Hank Williams Jr., Cody Johnson and Koe Wetzel will headline the fourth annual Born & Raised music festival alongside artists like Dwight Yoakam, Midland and The Red Clay Strays.
The lineup for the 2024 festival, scheduled Sept. 13-15 in Pryor, was announced this week by Danny Wimmer Presents. The festival, held at the same site as Rocklahoma, features music artists who can “comfortably walk the line between the outlaw, Americana, red dirt and folk music genres,” according to a news release.
The festival lineup includes Shane Smith & The Saints, Paul Cauthen, Treaty Oak Revival, The Cadillac Three, William Clark Green, Wade Bowen, Cody Canada & The Departed, Kolby Cooper, Jack Ingram, Colby Acuff, J.R. Carroll, Brent Cobb, The Band of Heathens, Stephen Wilson Jr., Ole 60, Pony Bradshaw, Tyler Halverson, Jamie Lin Wilson, The Wilder Blue, Maggie Antone, Reid Haughton, Clayton Mullen, Kin Faux, Django Walker, Zandi Holup, Harper O’Neill, Lance Roark, Josh Weathers, Jason Scott & The High Heat and Blaine Bailey.
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Three-day festival passes go on sale 10 a.m. Friday, April 26 with a variety of tiers and offerings, including a kickoff barbecue Thursday, Sept. 12 for weekend and camping pass holders, daily acoustic performances for VIP pass holders and glamping options.
Weekend passes start at $189.99 plus fees with a $10 down or 10% down (of total cart value) layaway option. Single-day passes will be available in the coming months. All weekend pass purchasers and campers may attend the kick-off party at no additional cost.
Secure early-bird pricing and pre-sale access by signing up for the Born & Raised newsletter prior to the public on-sale date. For a breakdown of ticketing options and to purchase tickets, visit bornandraisedfestival.com.
New this year is College Town, a designated area within the Born & Raised campgrounds created specifically with college-going outlaws in mind. Students with a valid ID can purchase GA festival passes at a reduced rate and secure a campsite in College Town “to get rowdy amongst their peers,” according to a news release. A leaderboard will be featured on the Born & Raised website to showcase which campuses are “repping Born & Raised the hardest.”
Danny Wimmer Presents, the largest independent live event producer in the United States, acquired Born & Raised and Rocklahoma. The news release said DWP will continue to work with the original Born & Raised creators (Pryor Creek Music Festivals), with many key stakeholders remaining involved in 2024 and beyond.