The Washington PostDemocracy Dies in Darkness

Nobel laureate Daniel Kahneman taught us that money isn’t always about math

A pioneer of behavioral economics, he upended the idea that financial decisions are governed by logic. Here are six ways his insights can lead to better choices.

Columnist
March 29, 2024 at 7:00 a.m. EDT
(Washington Post illustration; iStock)
5 min

My grandmother, Big Mama, was masterful at making financial decisions. She didn’t let emotion dictate her behavior.

I once asked why we had only a washing machine and no dryer.

“That’s why God created sunlight,” she said.

My grandmother taught me that money is often not about math. She understood that you have to fight instincts that can lead to doing things not in your best interest.