Walmart collaborates with pop star Jessica Simpson to offer fashion that celebrates all body types

Jessica Simpson collection

Walmart has rolled out a new collaboration with the Jessica Simpson Collection, offering a line of women’s apparel, swim and jewelry. Many of the items were designed exclusively for Walmart. (Courtesy of Walmart)Walmart

STATEN ISLAND, N.Y. -- Walmart recently announced its collaboration with The Jessica Simpson brand, introducing a new collection of women’s apparel, swim and jewelry to its racks just in time for summer. And according to Simpson, many of the items were designed exclusively for the mega retailer.

“I am so excited to partner with Walmart to bring our collection to a whole new group of dynamic and beautiful customers,” Simpson said in a statement. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable.”

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