Grandmillennial, Cottagecore: Home design trends for 2022 according to Airbnb, TikTok

MANILA, Philippines — The new year brings in another season of clean slate, and redecorating our homes for some fresh vibe is definitely an amazing idea.

We’re definitely in for some luck as Airbnb partnered with TikTok to give us a guide on some trendy home design aesthetics this season that can give us some much needed inspiration.

TikTok has revealed some trending design buzzwords used by its community of creatives, and Airbnb is seeing these same buzzwords being used by its community of hosts, which then give us all a glimpse into the home design trends this 2022.

Online creators and Airbnb hosts have defined their homes by collecting unique artifacts and thrifting vintage items that reflect their personalities. And you might be inspired by these themes:

'Cottagecore'

Topping the list is “Cottagecore," an aesthetic that appears in the descriptions of over 110,000 listings on Airbnb!

According to TikTok, the buzzword is quite new — appearing as a hashtag on their platform in recent years. Since then, TikTok has seen the hashtag take off, possibly due to the uplift in crafting since the start of the pandemic. 

The aesthetic embraces the idea of living a simple, rural lifestyle – utilizing materials such as patterned vintage wallpapers, floral upholstery and wood.

Seasonal decor

TikTok has seen the rise of videos featuring tablescapes and quirky fall decor, especially during the recent holiday season. But the trend has definitely extended this season, as earthy colors and natural products like dried fruits, canvas, cinnamon and twine are used in table setting demos from many in the TikTok community. Dried fruit is also highlighted by TikTok creators as a way to celebrate the holidays more sustainably. 

On Airbnb, there are almost 90,000 listings that use seasonal descriptions like Thanksgiving and Christmas.

Eclectic nostalgic

Being eclectic is in. An abundance of objects, shapes, and bright colors are key identifiers in eclectic interior design videos on TikTok, which according to the social media platform, have seen rising popularity in the latter half of 2021. 

Some creators employ an eye-catching and nostalgic '70s and '80s disco vibe with their eclectic interiors. 

On Airbnb, listings featuring words like disco, eclectic, nostalgic, '70s and psychedelic appear in over 50,000 listings.

Botanical

The craze for potted plants shows no signs of slowing down.

The green thumb community on TikTok has grown significantly over the past year and the hashtag #PlantTok has amassed a total of 1.6B views according to the social media platform. 

A major trend in the TikTok community is to complement dreamy, eclectic aesthetics with a collection of indoor plants. On Airbnb, almost 45,000 listings make use of botanical buzzwords such as monstera, potted plants and lush.

Maximalism

Going big and outlandish is in.

Over the past year, TikTok has seen interior design and decor videos on its platform veer away from sleek minimalism, and go toward maximalist styles. 

An offshoot of the trend is "vintage maximalism," which features thrifted gems and more of a throwback aesthetic.

On Airbnb, over 35,000 listings include maximalism keywords such as "velvet," "mixed patterns," "animal prints" and more in their descriptions.

Gothic

Gothic embraces a whole sub-genre of styles, including "gobinlincore" and folk, which according to TikTok, has given birth to self-identified communities such as "witchtok."

Meanwhile, there are almost 19,000 listings on Airbnb using key gothic terminology in their descriptions.

'Grandmillennial'

According to TikTok, the hashtag #grandmillennial was first used on the platform in 2020. A portmanteau of grandma and millennial and coined by creators with a more traditional "grandparent" style, grandmillenial aesthetic is one to watch out for. 

Creators say it may be a rebellion against previously popular sleek, minimalist styles. Central elements to this style include thrift, patterns, needlepoint and chintz. 

On Airbnb, there are over 14,000 listings that include grandmillenial buzzwords in their descriptions.

Sustainable

According to TikTok, videos using the hashtag #zerowaste have clocked up 1.6B global views on their platform.

TikTok creators share their tips to reduce their household waste by recycling products unlikely to be biodegrade, or replacing them altogether with reusable items. 

Meanwhile on Airbnb, homes that mention sustainable features, such as energy efficiency, energy saving and biomass are growing at a rate of more than 15% higher than other listings on Airbnb.

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