What is Black Friday about? Latest deals and everything you need to know about the shopping extravaganza

Black Friday is officially here!

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Shoppers on Oxford Street in London for Black Friday
REUTERS
Tom Herbert29 November 2019

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Millions of shoppers are hitting the streets and big retail sites today, as Black Friday fever sweeps across the UK.

High street shops and online retailers are slashing prices on all sorts of good for the discount day.

Historically an American tradition falling on the day after Thanksgiving, Black Friday has proved a huge hit on these shores since its introduction a few years ago.

As UK consumers are set to spend thousands in the run-up to Christmas and the season's most in-demand products will sell out fast, we give you the lowdown on the event - and reveal the best deals going on everything from tech and homeware, to beauty and fashion.

Black Friday deals for 2019

If you need a new mattress/pillow/bedding or mattress protector, THIS is the sale to opt in to.

This is BIGGEST Black Friday mattress sale so far (it would be hard to beat). Just use code BLACK40 at checkout.

Aside from the brand's award-winning be-in-a-box, you can also save 40 per cent on new pillows, mattress protectors and bedding.

Amazon Early Black Friday Deals

The Black Friday Giant is back and promising to be bigger (and more affordable) than ever before.

aAPhilips 50-Inch 4K Ultra HD Android Smart TV was £1000 now £459

It's no secret Amazon is one of the best places for Black Friday deals and this year will be no exception starting a wide array of excellent offers:

You can also save right now on these Bose SoundSport In-Ear Earphones, which have been reduced from £89.95 to £44.95.

Amazon's November 27 deals

Here are five more limited time deals on Amazon or you can shop all the Deal of the Day offers

Currys Deals

Laptops, TVs, and Speakers Oh My! Currys has launched an early "Why Wait" sale today (13/11) ahead of Black Friday. If you find it cheaper on Black Friday (29/11) they will refund the difference.

Currys is always an excellent destination for Black Friday deals. You can expect large discounts on household appliances and a decent 10-20 per cent discount on bigger home appearances like range cookers and fridge/freezers.

You can shop Currys FLASH DEALS now.

Currys Deals on now:

Other deals include:

AO Deals

The online electrical retailer has savings of up to 50 percent across TVs, appliances, kitchen gadgets and more.

Argos Deals

Got kids to shop for or love gaming? A whole host of good offers from Argos are on now.

If last year is any indication expect discounts on gaming consoles, VR headsets and some of this years hottest toys.

You can view Argos' dedicated Black Friday page

Top Toys - Argos Toy Deals on now

Top Tech - Argos tech deals on now

Home Furniture Deals

Evans Cycles Black Friday Deals

Starting today you can save on everything from new hybrid bikes starting from just £160 with an additional 30 per cent off road bikes. Save 40 per cent on Castelli jerseys just in time for winter rides and you can take another 30 per cent off Osprey cycle bags and backpacks. There is LOADS more on offer, if you cycle or plan on a cycle related gift for Christmas this is the sale to shop now.

If not entirely sure what Black Friday is and where can you get the best deals, here's a handy guide for everything you need to know.

What is Black Friday?

Black Friday is just around the corner
PA

Black Friday is an annual shopping bonanza held the day after Thanksgiving which was first started in America.

It's a time when retailers unveil huge reductions on products for the Christmas period, and is generally regarded as the beginning of the festive shopping season in the US.

Originally a one-day event, thanks to its huge success many retailers now offer sales and deals in the week leading up to it.

A number of shoppers grab their bargains online so websites often receive huge levels of traffic on the day, while huge queues often form outside popular stores on the high street as well.

When is Black Friday 2019?

Black Friday is TODAY (Friday November 29) and many retailers – from fashion to homeware – are announcing deals in the build-up to it.

Major tech retailers, such as Argos and Currys, often launch deals on top brands, while others retailer such as Amazon hold huge sales too.

The following Monday - December 2 - is known as Cyber Monday, when online stores hold sales. But since the two days have been so popular, the whole weekend now tends to be marketed as Black Friday weekend,

Shoppers on Oxford Street in London for Black Friday
REUTERS

Where to shop the best Black Friday deals

For many shoppers Amazon is the first port of call, and for good reason: in the past, it has featured discounts of up to 87 per cent.

Other retailers such as John Lewis and Argos also offer some great discounts, along with Very and Currys.

Check back for new deals each day in the run up to Black Friday 2019.