All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
It's a timeworn tradition: kicking off a new year with a pledge to exercise more often. And as someone who's done just that, allow me to tell you that there's nothing wrong with wanting to work on your fitness and using the simple fact that it's no longer last year as your main motivation. There's also nothing wrong with wanting to look like a total beauty badass at the gym, and Maybelline just teamed up with none other than Puma to make that happen.
Coming to ulta.com in February and Ulta stores in March, the Puma x Maybelline Collection is a limited-edition range that the brand says "fuses beauty, fashion, and sport into one high-performance makeup collection" that taps into "the athleisure obsession." It features five products, two of which come in multiple shades, and all of which come in sleek packaging with the instantly recognizable Puma logo.
Maybelline is promising that the collection is "formulated with high-endurance technology and supremely saturated color," and that's especially apparent in the five new shades of SuperStay Matte Ink Liquid Lipstick: Epic (a dusty pink), Fearless (a bold mauve), Fierce (a dark purple), Unapologetic (a burnt orange), and Unstoppable (a purple that falls somewhere between Fearless and Fierce).
The four Matte + Metallic Eye Duo Sticks actually add up to eight shades, thanks to the dual-end format. Discipline/Pulse features a matte super-dark purple and a metallic lavender; Goals/Courage comes with matte black and metallic red, Heat/Flash is matte deep rust and a metallic gold, and Warrior/Flow combines matte taupe and metallic silver. The collection's Color + Gloss Face Duo Stick is also a two-in-one product, presented as an easy-to-use chubby cream stick that's divided between a highlighter and a berry shade, perfect to use as a bright blush.
If you prefer a powder highlighter, the collection delivers: Knockout is a chrome highlighter not unlike the brand's beloved Master Chrome, in a super-wearable pink-champagne hue. And of course, no sporty makeup line would be complete without an especially tenacious mascara — hence Smudge-Proof Mascara in Black.
This isn’t the first time a brand known for its sneakers has teamed up with a makeup mainstay; Puma previously created sneakers in iconic M.A.C. lipstick shades, and Reebok collaborated with Face Stockholm for a footwear range in colors that coincided with the brand's eyeshadows, nail polishes, and more. And if those collections weren't proof enough of a trend, this isn't even the first athletics-inspired drugstore beauty line of 2019. Wet n Wild launched its Pump collection earlier this month, offering not only makeup but also skin- and hair-care products.
Everything in the Puma x Maybelline collection runs from about $9 to $13, and you'll be able to find it on ulta.com starting February 8. And the best part about the products? If your motivation to work out starts fading — or never existed in the first place — they'll look awesome on you in every non-gym setting you find yourself in this year.
More amazing collaborations:
- Tonymoly and Moschino Launched a K-Beauty Makeup Collection
- These Snow White Makeup Brushes Are for the Fairest of Them All
- Dose of Colors Is Dropping Another Major Collab With Desi Perkins and Katy DeGroot
Now check out 100 years of exercise:
Follow Marci on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox.
