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ALBURTIS, Pa. — SureFit Home Décor, a manufacturer of home textiles to the retail and hospitality industry, has purchased sleep accessories producer Protect-A-Bed.
Details of the transaction were not disclosed.
The acquisition of Protect-A-Bed, headed by James Bell, CEO, will allow SureFit Home Décor to expand its presence into additional retail channels and offer new products to existing customers. It will also introduce the company’s existing collections to a new sector of consumers, further expanding SureFit’s global reach and market share, officials said.
“The Protect-A-Bed brand represents a significant addition to the current portfolio of home textiles products offered in our consumer and hospitality divisions,” said SureFit Home Décor CEO Jeffrey Werner. “James’ team has built a tremendous brand and brings a strong passion and expertise in innovation and education to the mattress protection category, and we are very happy to have them on board.”
Protect-A-Bed will remain headquartered in Wheeling, Ill. The company will maintain its commitment to its patented product line, as it continues to provide consumers with the same quality, design and functional excellence for which Protect-A-Bed products are known, officials said.
“SureFit Home Décor is an ideal fit for the Protect-A-Bed brand,” said Bell. “The company’s focus on strong industry relationships and reputation for excellent customer service will allow us to offer Protect-A-Bed products to many more consumers. SureFit is a leading player in home textiles with some of the strongest brands in the industry. The Protect-A-Bed team looks forward to working with Jeff and his team in their mission to take the company to an exciting new level.”
SureFit Home Décor, headquartered in Alburtis, Pa., markets a wide assortment of home textiles products that include ready-made slip covers, fabric covers and protectors, shower curtains and bath accessories, window drapes, decorative pillows, outdoor products, and pet beds and accessories. Its producers are marketed under the SureFit, Hookless, Patio Armour, Focus Hospitality and Spencer brand names.
SureFit Home Décor is a portfolio company of Centre Lane Partners, N.Y.
