- Callaway Golf (NYSE:ELY +2.8%) is out with a product announcement, including the introduction of the new Epic Flash Drivers and Epic Flash Fairway Woods.
- The company says the premium clubs (available February 1) feature its revolutionary new flash face technology.
- Going a step further, Callaway says it used AI and machine learning in developing the new flash face technology for faster ball speed. In essence, the AI was tasked with finding the best face design through crunching data on thousands of iterations.
- Source: Press Release