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By Ellen Lutton

March 19, 2018

Dominos Pizza boss sells his Ascot trophy home for $11 million
Dominos Pizza boss Don Meij sells his Brisbane trophy home at 27 Sutherland Avenue, Ascot. Photo: Supplied

Domino's Pizza boss sells his Ascot trophy home for $11 million

Domino’s Pizza boss Don Meij has sold his Brisbane Hamptons-style trophy home for a record $11 million in an off-market deal.

The chief executive of Australia’s largest pizza chain bought the home at Sutherland Avenue, Ascot, in March 2016 from one of Australia’s richest female CEOs, Maxine Horne, and her Fone Zone co-founder and husband David McMahon, for $8,615,000.

It was the second-highest residential sale in Brisbane that year; less than two years later, Mr Meij has pocketed a cool $2,385,000 profit.

Due to settle around Easter, the sale comes only weeks after the Australian Financial Review reported that Mr Meij had taken out a mortgage on the Sutherland Avenue house in January this year.

Coronis Hamilton agent Patrick McKinnon brokered the deal and said Mr Meij sold after receiving an off-market offer from a buyer who had fallen in love with the property.

“Don spends a lot of time overseas so although he absolutely loves the house – he adores it actually – he’s just not spending enough time there,” Mr McKinnon said.

“He decided to sell because he travels so much and needs something lower maintenance.”

Set on a sprawling 2024 square metres of land, the lavish home has six bedrooms, marble ensuites and a jaw-dropping outdoor entertaining space with resort-style gardens, infinity-edge pool, pool house with outdoor kitchen and expansive verandahs.

It’s located in one of Ascot’s – and indeed, one of Brisbane’s – most prestigious streets, where the previous street record was $10.2 million.

Although Mr Meij looks to have pocketed nearly $2.4 million in profit, he had spent a “considerable amount” putting his personal touches on the property, Mr McKinnon said.

“Don had added a lot of value to the house through furniture, full electronics, a wine room, painting and extra detailing in the architectural features. The house looks absolutely amazing.”

Details of the new owner remain shrouded in secrecy, with Mr McKinnon confirming the buyer wanted to remain private.

“What I can tell you is that there is some serious wealth in Brisbane these days,” he said.

“We’ve got buyers looking at $8 million houses that need $3 million worth of work and they’re saying ‘oh, that’s no problem’.

“I think we’ll be seeing a lot more sales at this price in Brisbane throughout the year. The Brisbane prestige market has really shifted into a new era where serious wealth like this has become so much more common. It’s no longer the exception.”

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