Jack Fincham EXCLUSIVE: Heartbroken Love Island winner hits out at 'publicity' aware ex Dani Dyer and quips HE's the reason they won the show... after she admitted her anger over him 'talking s**t' about their sex life

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Jack Fincham has accused Dani Dyer of ending their relationship because she wanted publicity. 

The couple - who won Love Island in July - shocked fans when they announced they were splitting up on Thursday with Dani sharing, then quickly deleting, a statement in which she claimed 'we've come to the realisation that it’s not meant to be long term'.

Amid claims that Jack was dumped by Dani, the heartbroken 27-year-old pen salesman was out being consoled by friends at a pub in Essex on Saturday night, with an eyewitness exclusively telling MailOnline that Jack spoke about his break-up, including how aware his ex-girlfriend is of publicity. 

Seen for the first time: Jack Fincham has accused Dani Dyer of ending their relationship because she wanted publicity. The heartbroken 27-year-old pen salesman was out being consoled by friends at a pub in Essex on Saturday night

Speaking out: An eyewitness exclusively told MailOnline that Jack spoke about his break-up, and he accused Dani Dyer of ending their relationship because she wanted publicity

Jack revealed to pals that he planned to meet with Dani the next day, and revealed part of their conversation after they split - although the context behind the chat was not clear.    

Jack was heard saying: 'I'm not being funny yeah, but if it was on the other foot would you have done it? I said you, listen yeah, you made your decision. You, I’ve not said a word to no one. I’ve been posting what I normally do.

'I said when you’ve been and gone tomorrow, post on Instagram saying I’ve made a mistake, I’m sorry and that’s what you’re gonna be doing. I’m not getting back with you.'

As a friend suggested that Love Island couples 'break up when it goes quiet for publicity', Jack hit back 'I'm not like that though - that's her.' 

Jovial: Despite his recent split, Jack looked to be in good spirits as he arrived with his pals at the bar in Loughton in Essex, possibly close to Dani's old haunts

Popular: Greeted by his friends, Jack's arrival seemed to attract much attention from passers-by, especially after his split from Dani

Low-key: The former stationery salesman put on a casual display as he was seen sipping on a pint and chatting on his phone outside of the pub

Shocking: Jack's outing comes after an eyewitness for the evening exclusively told MailOnline he revealed to pals that he planned to meet with Dani the next day, and revealed part of their conversation after they split

Explosive: Although the context behind the chat was not clear. Jack was heard saying: 'I'm not being funny yeah, but if it was on the other foot would you have done it? I said you, listen yeah, you made your decision'

Shocking: He allegedly added: 'You, I’ve not said a word to no one. I’ve been posting what I normally do.  I said when you’ve been and gone tomorrow, post on Instagram saying I’ve made a mistake, I’m sorry and that’s what you’re gonna be doing'

Jack's friend later turned to comfort him, explaining: 'you know what, your'e in the better light. Just make sure you look better.'

Later on in the night Jack was overheard joking: 'I won that show not her, I was the funniest one on it! Haha, I was a laugh though innit.'

A representative for Jack told MailOnline: 'It's been an incredibly difficult and emotional time for Jack and it's really sad that at this time someone decides to covertly record him trying to have a quiet conversation with a friend.'

MailOnline has contacted Dani's representatives for comment.    

Unbelievable: Jack then also allegedly said that he would never get back together with Dani, just days after she confirmed they had split

Brutal: As a friend suggested that Love Island couples 'break up when it goes quiet for publicity', Jack hit back 'I'm not like that though - that's her'

Fuming: Dani admitted she was cross Jack 'spoke s**t' about their sex life in a candid chat with Mail On Sunday's You magazine shortly before they broke up 

Opinionated: Dani confessed in the interview that felt both disappointed and angry that Jack had spoken so openly about their intimate time together

Low-key: Jack was putting on a casual display as he headed out for the evening, sporting a leather bomber jacket, jeans and a simple flat cap

Busy: At one point Jack seemed to be engrossed in a call on his phone as he headed out of the bar

Lads on tour: Jack was seen arriving at the bar with his friends after the group had been out enjoying an Arsenal football match

Meanwhile, in a candid chat about her relationship just before the shock break-up, Dani admitted that she was angry with the pen salesman for 'talking s**t' about their sex life. 

Speaking to the Mail On Sunday's You magazine, the Love Island winner confessed she experienced both disappointment and anger that he would speak about their intimate time together.  

Jack told BBC Radio One back in August of their first dalliance: 'Look, the first time, as you can imagine... it wasn't a great performance from me.

'I'd built it up for a long time mate! I tried to make it as romantic as possible but, you know...'

He then told The Sun in November: 'To be fair, we love it now. It's amazing, if you want the truth.' 

However, Dani was not impressed with the admission, telling You this month it's not something she would ever speak about, explaining: 'that's never gonna be a chapter in my book'.

Truthful: Jack told BBC Radio One back in August of their first dalliance: 'Look, the first time, as you can imagine... it wasn't a great performance from me. I'd built it up for a long time mate! I tried to make it as romantic as possible but, you know...'

Revealing: Jack was seen chatting to a female friend as he made his arrival at the bar, his first public outing since splitting from Dani

Out and about: As he enjoyed a drink or two Jack chatted up a storm with a pretty blonde companion

Beaming: But despite his recent split Jack seemed happy as he headed out with pals for the evening, jumping out of his car and heading into the Loughton pub

Way too much: Dani had said that Jack was 'talking sh**' by chatting so openly about his sex life, adding to You: 'People seem to want to know what we are getting up to of a night-time but this is our life, not some sort of sex-education class'

Important: The phone conversation appeared extremely tense as Jack took a step away to answer his phone

So cute: At one point Jack was also seen getting close to a sweet puppy dog, as he showered the pooch with kisses

Sweet: The star was hugging and kissing the little dog as he enjoyed the evening out with his pals

She added: 'He was talking sh**. People seem to want to know what we are getting up to of a night-time but this is our life, not some sort of sex-education class.' 

Dani also explained that she is also careful not too share anything too raunchy online, reasoning: 'No, nothing nudey, no bits hanging out. That's for Jack. And my own sanity.'

Despite her anger, the star was still loved-up at this point, confessing she was looking forward to marrying Jack and starting a family, though not right now: 'I am 22 and feeling it.'

Yet she did admit that moving in together - with the pair sharing a smart rented apartment in London's Docklands - came very quickly.

'Imagine if your mate moved in with someone after dating for five months. You'd say, "Are you insane?"', she quipped. 'But I feel like we've been together for years. People said Love Island was testing, but it was a bubble. Coming out, that was the real test.' 

Sweet: Following fans' devastation that Jack and Dani have split, they have also been eagerly hoping that they will reunite

Not impressed: Dani confessed she experienced both disappointment and anger that he would speak about their intimate time together 

Taking it slow: Despite her anger, the star was still loved-up at this point, confessing she was looking forward to marrying Jack and starting a family, though not right now

Dani announced she had split from Jack in a now-deleted Instagram post on Thursday, which read: ‘Jack and I have sadly decided to part ways.

'It's been an incredible six months and we will always have a place in our hearts for each other, but sadly we’ve come to the realisation that it’s not meant to be long term. We both plan to stay friends. I hope you'll all understand. Love Dani.' 

Despite going their separate ways, Dani and Jack have proved there is no bad blood between them, as they shared a friendly exchange on Instagram on Saturday.

Fans were sent into overdrive over the pair on seeing their conversation, with many hoping for a reunion as Jack sweetly commented on a snap Dani had shared of her grandmother to the social media site.  

Heartbreak: Dani announced their split on Thursday: 'Jack & I have sadly decided to part ways. It's been an incredible six months, and we will always have a place in our hearts for each other'

Dani appeared to be enjoying a dinner date with her nan and uploaded a snap of her grandmother holding a glass of wine.

She commented alongside her picture: 'I really love you nanny,' prompting Jack to reply: 'Here she is,' on seeing his ex-girlfriend's post.

Noticing his comment, Dani was quick to reply and responded: 'She loves ya,' adding a love heart emoji alongside her message.

The exchange appeared to send fans into overdrive, with many left confused and questioning whether a reunion could be on the cards for the Love Island winners as they penned: 'Are you back together?

Others claimed 'there is hope' that this isn't the end of the road for Jack and Dani, while some of the couple's fans insisted the pair's amicable display is purely because they have remained friends after splitting.  

Cute: Fans were sent into overdrive on Saturday, with many hoping for a reunion as Jack sweetly commented on a snap Dani had shared of her grandmother

'Here she is': Many were left confused over the very friendly display, questioning whether Jack and Dani are now back together following news of their split surfacing on Thursday

Dani and Jack's split comes as the former pen salesman hinted at strife in their relationship in an exclusive interview given to MailOnline, just a day before their break up was made public. 

Jack appeared to backtrack on his previous vow to wed Dani within a year.

He told MailOnline: 'Marriage is not something we've thought about yet. Before we can even speak about that, we'd like to buy a house together first.

'We haven't really thought about kids either, but I'd like a boy and a girl, and I'd give them another little Sandy (their new bulldog) too.'

This was despite revealing his plans to tie the knot with Dani, days after arriving home from weeks in the Spanish villa.

He told The Sun: 'We're getting married next year, 100 per cent. Like my mum said to me so many times, 'When you know about someone, you just know.' And now I know what she's talking about. I just know that that's what we want to do.'  

She's the Generation Z poster girl who won over the nation with her old-fashioned values. Dani Dyer tells Sarah Oliver how she keeps it real after winning this year's most talked-about reality show...

Candid: Dani discussed relationships, Love Island and coping with her newfound fame in an interview with Mail On Sunday's You magazine, that was published on Sunday  

If there's any such thing as an ultra-modern cockney sparrow I think it's Dani Dyer. Apart from some serious hair extensions, which cascade almost to her bottom, she's tiny. Just over 5ft tall with dainty hands, size three feet and a face too small to encourage her to have her lips filled again any time soon. The biggest thing about her is her motor mouth.

The runaway reality star of 2018 – actually the runaway star, never mind the reality bit – has gone posh and lived in Essex for the past decade. But she was born in East London and still scatters her aitches as fast as her opinions and aphorisms. She is probably the only person I have ever met who could say the words 'I would rather have drunk pickle juice. I do like a gherkin' and not have it sound like a double entendre.

Dani is the ultimate Generation Z girl, the one who's got all the smarts and feels all the feels. She rarely gets the 'ump (one of her words) about anything. In a world dominated by plastic boobs and silicone lips at one end of the teen and early-20-something spectrum (Generation Z was born after 1994) and snowflakes and Twitterstorms at the other, she's the 32B real deal.

She's huge right now. She and her boyfriend Jack Fincham are still floating high in the celebrity stratosphere after winning this year's Love Island. Their relationship managed to elevate the whole programme from a guilty pleasure, in which someone might have sex on telly, to the level of national conversation. She is in a West End show this Christmas, starring alongside her dad, the EastEnders actor Danny Dyer, and, together with Jack, has an 'at home' reality show launching next month. A new book, What Would Dani Do?, is coming out next year. Her Instagram account has a mighty 3.4 million followers with fans including bona-fide cool girls such as the Stranger Things actress and teen Hollywood superstar Millie Bobby Brown.

Dani can therefore legitimately claim to be one of the faces and voices of her generation and it would be an unwise Millennial, Gen X-er or Baby Boomer who didn't take her soft power seriously. 'It's mad,' she says. 'Who would have thought I'd get all that? Actually I'm scared of my followers. I don't know what to do with them. It's been overwhelming, having people being kind to me for just being myself.'

Being herself is 22-year-old Dani's superpower in an age when authenticity is highly prized. Her fame, now immutable, actually only dates back six months to Majorca in June when she tottered – groomed, glammed and bikini clad – into the Love Island villa. She coupled up with stationery salesman Jack, 27, and stayed loyal to him for the rest of the show. Unlike some other contestants, the couple refused to have sex on screen. 'I wanted to be able to look Jack's nan in the eye afterwards and know he could look my nan in the eye, too,' she says. She wore his underpants at night in bed with him to preserve her modesty. Calvins? 'Yeah, course. Roomy.'

Now it's a chilly winter morning, many, many degrees cooler – in every sense – than those red-hot villa days and nights. Dani is warming her hands on a newly sweetened coffee having paused to ask if anyone would mind if she took a lump of demerara. Generation Z maybe, but pan-generational good manners are, in part, what's made her the nation's new sweetheart. 'I'll keep me coat on while we chat,' she says. 'What's the worst that could happen, eh?' The jacket is lovely, fake fur the colour of red squirrel, it looks as warm and cosy as a cuddle. It's from her own clothing range. Another surprise. 'I have to have class in my clothes,' she says. 'Sexy but classy. I don't do trashy.'

And she doesn't: what emerges is a young woman who doesn't do 'trashy' in any aspect of her life. She's modest by today's standards, frugal with her new income and, given that she's planning to move out of London next year with Jack and their French bulldog puppy Sandy (because she's Dani, 'like in Grease'), she sounds pretty wholesome, too.

Family matters: Dani  pictured with her mum Joanne and dad, EastEnders star Danny

For starters, she's a real homebird. Her favourite night involves a takeaway chicken balti, a face pack and Netflix, wearing properly ironed pyjamas. 'My favourites are my red and white Coca-Cola ones, even though they make me look like Where's Wally?' If she does have to go out to a celebrity party, she longs to be home by 11pm and when she gets back she always has a cup of tea and a handful of Galaxy Counters. Does she count them out like Elizabeth Hurley counts her raisins? 'No, I stick my hand right into the bag. I can hear them, in the fridge, laughing at me if I don't.'

She is very happy with Jack. He's a man who looked at a tooth-whitening chart in the dentist's and picked the shade marked titanium dioxide (the whitest white known to science) but, boy, she loves him and that eye-blinding smile. With his sculpted abs, trademark quiff and perma-tan, you might think she'd want to make more of an effort than the comfy cotton PJs – her other faves feature Elsa from Frozen – but she says not. 'He has no great expectations. I set the bar pretty low.' He's The One, though? 'Yes. There wasn't anyone fit to tie his bootlaces on Love Island.' That's nice. 'It's true.'

The couple are currently living in their first home, a smart rented apartment in London's Docklands. 'Imagine if your mate moved in with someone after dating for five months. You'd say, 'Are you insane?' but I feel like we've been together for years. People said Love Island was testing, but it was a bubble. Coming out, that was the real test.'

It's one they're taking in the full glare of the gossip columns with everyone desperate to know the state of their sex life since they didn't do it in the villa. It's not something Dani's about to share – 'that's never gonna be a chapter in my book' – but Jack did recently tell a newspaper that it had been disappointing at first but was now blistering.

Ooooh, she was cross about that. 'He was talking sh**. People seem to want to know what we are getting up to of a night-time but this is our life, not some sort of sex-education class.' Nor will she post anything louche online, aware of the perils of her digital footprint. 'No, nothing nudey, no bits hanging out. That's for Jack. And my own sanity.'

Social anthropologists believe Gen Zeds have more in common with their grandparents and great-grandparents than the generations that immediately precede them, so perhaps it's not surprising Dani sounds almost old-fashioned in her attitude to relationships and sex. She is looking forward to marrying Jack and starting a family, though not right now: 'I am 22 and feeling it.'

She's old-fashioned in her attitude to money, too, a saver not a spender. The priciest thing she has bought since becoming massively famous is a belt. 'A Gucci one. Expensive.' But still, a belt. She is currently planning to top up her Jo Malone moisturiser pots with Dove or Garnier to save money and recently put back some steak from Waitrose when she spotted the £50 price tag: 'Imagine cooking that and burning it, you'd be gutted.'

Her earnings could be significantly higher but, savvy about her personality and lifestyle brand, she won't endorse cosmetics lines and diet products. She's much more about body confidence, scoffing sausage, mash and onions – her favourite meal – and indulging in the odd glass of rosé or a Porn Star Martini (passion fruit, champagne and vanilla vodka) at weekends. She admires the Kardashians and their 24/7 commitment to their looks but, when asked which one she likes best, it's not Kim with her big sculpted booty or her supermodel sister Kendall Jenner, it's Kris, the momager and brains of the family.

'I would not have loads of work [cosmetic surgery] done,' says Dani. 'People love you for the things that ain't perfect. You could be the most beautiful girl in the world and have a grey, bland, used teabag personality, and then you aren't beautiful in my eyes.' They're the words of a true iconoclast in an age when being sexed-up and made-up seems to matter more than who you are or what you do. She puts slogans on the T-shirts and jumpers she designs, such as 'God Is A Woman' and 'Girls Do It Better', to encourage others. 'When girls are young they need those words in their head to big up their own securities, to own it a little bit.'

 I'm amused, though, when I ask her who she's designing for, and she says, 'Mmmm, young girls from 15 to 25,' before adding as an afterthought, 'and even older.' Zeds might accept they are growing up but they haven't started to think about growing old. Not yet. That's still something that happens to other people.

Listening to Dani, what stands out is that in a world of constant change, where the core skill is an ability to adapt and update as fast as an app on a smartphone, Zeds need a steady inner life.

Dani might be tapping, typing, swiping, scrolling and scattering heart emojis across the internet, she might be happy to be an early adopter, an influencer and social-media driver, but she sounds as though she's reached back to the last century for her social, moral and economic values.

She was born four years before it ended, in 1996, the daughter of Danny Dyer and his school sweetheart Joanne Mas who found herself pregnant at 18. When Dani was three, with Danny senior's acting career about to take off, the couple separated. They would eventually reunite, have another daughter, Sunnie, now 11, and a son, Arty, five. They married in 2016 with Dani as maid of honour. The Dyer clan are so close that Dani doesn't hesitate to name her mum and her nan as her role models. Her pride in her dad and the work they're doing together – you can see them on stage in Nativity! The Musical and on TV in Through the Keyhole – lights her up like a beacon.

After school she trained as a dental nurse and went to lots of fruitless auditions while pulling pints at a pub near her home. Love Island changed her life – and made her life – because it was the perfect vehicle for the perfect Zed girl to showcase her opinions, values and ambitions. Before that she says, 'trying to get going in my career was like looking for the end of the rainbow. I could never get there.'

Dani wears: BRA, Urban Outfitters. DUNGAREES, Miss Selfridge. EARRINGS, Astrid & Miyu

Now she has arrived and she's got her pot of gold, though it has cost her in some ways. She misses her privacy, the chance to shop in Primark without the risk of being mobbed, the fact that if she doesn't post on Instagram for a couple of days people wonder if she's split up with Jack, the way a big meal encourages people to speculate that she's pregnant. 'But I ain't gonna moan,' she says. 'Why would I?'

The only thing that really troubles her is the judgment of the internet on women like her, how they look and how they curate their lives. Politics, climate change and the war on terror don't keep her awake at night – probably because Generation X and the Baby Boomers are still in charge of those – but the pressure to be someone online that you can't live up to in real life, that bothers her. In a nutshell, it's her ability to ignore that pressure, to be herself, that has made her the nation's Generation Z favourite.

'There are so many more avenues for people to judge and be judged these days. I always say there's a fine line between confidence and arrogance. I have no idea how people get to thinking they're better than others. We all come out of someone's vagina, after all,' she says.

That's maybe keeping it a bit too real, but she does have a point.

• Dani will star in Nativity! The Musical at the Eventim Apollo, London W6, from 19 to 31 December; eventimapollo.com. Her new TV show Jack and Dani: Life After Love Island starts next month on ITVBe

• Fashion Director: Shelly Vella. Make-up: Nicky Weir using Pur Cosmetics. Hair: Heath Massi at Frank Agency using L'Switch. Fashion Assistant: Joanne Toolan. Production: Lucy Coghlan.