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America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of those whose lives were lost to addiction. What we don’t see is the recovery process itself, a time of great vulnerability and suffering for those cutting themselves off from drugs.
In a new PSA called “Treatment Box,” the Truth campaign—along with creative agency 72andSunny, production house M SS NG P ECES, the U.S.
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