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Libs at Harry’s Razors try to benefit from Gillette’s PR disaster, now they have a big one of their own

January 16, 2019 | | Print Article

Call it the Razor Wars of 2019.

Only in post-Obama America where effeminate men are celebrated would a razor company feel it’s a smart marketing move to fall back on the line “boys will be boys” to attack masculinity.

With Gillette launching a controversial ad to “emphasize the outsized importance of ‘soft’ skills in today’s modern man” in the #MeToo age, other companies tried to take advantage of the resulting outcry to an effort that justifies the “toxic masculinity” propaganda pushed by feminists.

Some like Dollar Shave Club did it right, while the efforts of Harry’s Razors proved to be not quite as sharp.

Harry’s tweeted out a call for a “new definition of masculinity” in 2017, but suddenly deleted it — likely after getting a feel for which way the wind was blowing.

“@Harrys razors just deleted their tweet saying we need to redefine masculinity after people were trashing them for pushing the leftist agenda too. But I saved it,” tweeted YouTube personality Mark Dice.

https://twitter.com/MarkDice/status/1085391647997919232

The text of the deleted tweet read:

Today is International Men’s Day. Believe it or not, that’s a thing.

Now more than ever, being a man demands introspection, humility, and optimism. To get to a better tomorrow, we need to take a look at today, and at the misguided stereotypes that got us here in the first place. pic.twitter.com/1lViZqWbIx

— Harry’s (@harrys) November 19, 2017

 

Naturally, the question centered on why they would delete the tweet, with Erick Erickson going so far as to suggest that Gillette may have been circulating it “to take the heat off their new ad.”

https://twitter.com/EWErickson/status/1085348890428223488

One thing is certain, Harry’s Razors has given a lot of thought into what it means to be a man.

Dice followed his first tweet up with a little more information about Harry’s Razors.

He tweeted: “The infographic also said we need to stop perpetuating certain ‘harmful’ stereotypes and sayings. Here’s a few more screen shots from the infographic of things @Harrys said we’re doing wrong.”

He showcased a passage from the company’s website advocating for “marginalized groups.”

“WTF! @Harrys razors actually donates some of the profits from their sales to causes that are fighting against masculinity in schools!” he tweeted.

Dice summed it all up here: “Guys, sorry to tell you but Harry’s Razors has also gone full libtard. Move along.”

https://twitter.com/MarkDice/status/1085256428883914752

In the end, perhaps razor companies should focus on selling razors and society should let “boys be boys,” understanding that, at least here, a few bad apples don’t spoil the whole bunch.

Aside from returning to the straight razor, Dollar Shave Club could be an option. The company shared the simple rules to their club: “Take care of yourself. Respect others. Buy our stuff.”

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Tom Tillison
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