Drinks
Guinness Wants Beer-Wary Americans to Know Its Stout's Not Heavy
- Diageo says beverage has only 15 more calories than Bud Light
- First Guinness brewery in U.S. since 1954 opened last year
A man guides a 10-ton stainless steel fermenting tun, constructed in Glasgow onto a ship en route to the Guinness Brewery in Dublin, 1949.
Photographer: Reg Speller/Hulton ArchiveAttention millennials: Guinness isn’t a heavy beer.
That’s the message that the alcohol giant Diageo Plc is trying to hammer home in the U.S. as it seeks to boost its beer business, which is mainly Guinness, the 260-year-old Irish stout whose rich, dark color wrongly suggests that it’s packed with calories.