This Morning host Holly Willoughby was left with uncontrollable giggles as gadget guy Steve Wilson made a shock sexual innuendo live on air.
Holly had joined co-star Phillip Schofield and Steve for a Father’s Day segment as Steve showed off the best gadgets for the big day.
However, as Steve operated a cardboard fishing rod, which is powered by a Nintendo Switch, Steve let slip an x-rated comment.
The star had attempted to demonstrate what happens when you catch a fish, telling the hosts: “I wanna catch one!
“Because when you actually catch it, you bring it up to the surface and you flick your rod and it brings it up to your screen.”
At this, Phil turned to the camera as he successfully suppressed a laugh by adopting a blank expression, before retorting: “I would in sheer delight!”
However, Holly was unable to help herself as she burst into giggles.
But while Steve and Phil ploughed on, Holly continued laughing in the background as she struggled to continue.
Watching the hilarious scenes at home, viewers took to Twitter to comment, with one tweeting: “Holly and Phil’s face when he said “You then flick your rod.”
While another tweeted: “@thismorning @Schofe @hollywills .. Erm .. Lets all get 'flip Your rod' trending .. laughing so hard im in pain #flipyourrod #thismorning.”
Holly did eventually manage to compose herself however and successfully continued with the show.
This Morning continues weekdays at 10.30am on ITV.