MOM’S THE WORD: It’s a shame Milla Jovovich didn’t bring her daughter Ever to the Elie Saab show Wednesday afternoon — what eight year-old wouldn’t have dreamed to be one of the little girls that paraded down the runway in the designer’s mini-me princess dresses?
Ever had attended the Chanel show on Tuesday with her actress mom. “It was her first time that she actually met Karl and remembered him, because the last time she met him she was very little,” Jovovich said. What was her impression? “For the moment, it’s a lot of fuss. She’d rather go to the Tuileries and go on the rides.”
Jovovich, who will begin her next movie project with director Rob Reiner in September, has not completely put her own fashion plans on hold — she shuttered her fashion brand Jovovich-Hawk, created with model Carmen Hawk, in 2008 after her daughter was born, but would like to go back to design. “I killed it because I couldn’t do everything, and being a mom was my first priority,” she said, but admitted she could be planning a return to design in the future. “I love being creative, I love fashion, I love drawing and I love clothes,” she said.
Other front-row guests included model and philanthropist Petra Nemcova and blogger, L’Oréal ambassador and singer Kristina Bazan.
Nemcova has been very busy in recent months, she said. As well as working on her Happy Hearts Fund, which builds schools in areas hit by natural disasters, and representing Mercedes-Benz and Chopard, she is working on plans to grow her high-end candle line Be the Light New York.
“We are talking with investors about how to expand,” she said. “In the fall we should have a bit more clarity, [we plan on] expanding the range of products [and] going into cosmetics.”
Nemcova’s Happy Hearts Fund, which she launched in 2006 after surviving the tsunami in the Indian Ocean, will open its 150th school later this year. She recently worked with Tumi to draw attention to the cause, with the brand filming an ad campaign in one of the fund’s schools in Mexico.