15 Fun Facts You Never Knew About Perfect Bars

The Keith family founded the business, and there are a lot of Keith siblings—13, to be exact. The crew ranges from 18-years-old to 37-years-old, and right of them have worked for Perfect Snacks.

The eight oldest Keith siblings grew up traveling the country in a bus-turned-motorhome with their parents. Their dad was an eccentric nutritionist who would stop to give talks about the benefit of whole food nutrition. Even when he wan't extolling the virtues of healthy eating to others, he was doing so to his family. In an attempt to get his kids to eat whole food supplements, he mixed them up with freshly-ground peanut butter and honey. The resulting bar was a hit, and the Keith patriarch said of it: "It's perfect!" And they're you have it: the Perfect Bar was born.

It shares a birthday year with Chobani, which also launched in 2005. Historically, the team behind Perfect Snacks has dreamed up a limited-edition bar flavor to celebrate anniversaries. In 2018, they launched Chocolate Hazelnut Crisp, and in 2019, it was the very apropos Birthday Cake flavor. This year, they went big with two new bars: Lemon Poppy Seed and Cherry Pie.

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Some kids sell lemonade; the Keith siblings sold Perfect Bars throughout the '90s. They'd peddle them to friends and family and their dad's gym friends in San Diego. The unofficial business was successful, and when the Keith siblings' dad became sick with skin cancer, they took on the role of making money for the family. They convinced their mother to sell her house in order to buy a $70,000 industrial KitchenAid stand mixer.

All that hard work paid off when the oldest Keith, Bill, was given the opportunity to demo the Perfect Bar in a Berkeley, CA, Whole Foods for 30 days. It worked: Whole Foods expanded distribution, and today the bars can be found in 35,000 fridges nationwide.

Perfect Snacks launched with only its namesake Perfect Bar. Then, 12 years after its founding, the company introduced Perfect Kids, a smaller, kid-friendly version of the bars; Perfect Bites, portable containers filled with bite-size pieces of the bars; and Peanut Butter Cups, a better-for-you alternative to the classic candy.

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Ready to read each and every whole food powder packing into a Perfect Bar? Buckle up: kale, flax seed, rose hip, orange, lemon, papaya, tomato, apple, alfalfa, celery, kelp, dulse, carrot, and spinach. There's also nut butter, honey, nonfat dry milk, dried whole egg powder, rice protein, and a handful of good-for-you oils.

It's the Perfect Kids mascot, and the name's Piper. You'll catch the lil' nut winking and smiling on all the kids bars.

All Perfect Snacks are gluten-free and soy-free, they're certified Kosher-certified, and they've tested to be low glycemic index. Plus, a handful of them are certified organic—just look for the USDA Certified Organic logo to determine which ones.

And to this day, it continues to rank consistently in the top three most popular Perfect Bar flavors. The all-time favorite? Dark Chocolate Chip Peanut Butter.

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Those Lemon Poppy Seed and Cherry Pie flavors that launched for the 15th anniversary? They're actually sold together as a summer variety pack—six of each bar.

None of the products use chemical preservatives. So to maintain to the best freshness, consistency, and flavor, Perfect Bars, Cups, and Bites are meant to be stored in the fridge. Some of the products, though, (like the bars!) can be kept at room temperature for up to a week—perfect for when you're traveling or running errands.

You can find the bars at Whole Foods still, but also at many Starbucks, Target, Trader Joe's, and Walmart locations. Plus, they're available online via Perfect Snack's site or Amazon.

What's up next? You can count on the annual return of Pumpkin Pie Perfect Bars this fall. Last year, they sold out in just a few days, so the company's planned to carry more this year.

There's a whole section on the Perfect Snacks' blog (it's called The Hive, fyi) that's dedicated to recipes made with Perfect Snacks. You'll find inventive foods like cherry pie, lemon poppy seed yogurt tarts, peanut butter banana bread, and smoothie bowls.