A TV tattooist from Abergele has come under fire on social media after he asked for free wedding photographs.

Jay Hutton, a star of E4’s Tattoo Fixers and a former pupil of Ysgol Emrys ap Iwan, requested a photographer to cover his wedding in Chester later this year to fiancée Monica Rose.

In return, they would receive exposure on his social media accounts, but there would be no cash payment.

A photographer posted a message they received from a representative of Mr Hutton on the more than 22,000-strong Stop Working for Free Facebook group, which campaigns against unpaid labour in the creative and media industries.

The request read: “We are looking for a photographer duo (or photographer and assistant) that can take pictures of Jay’s special day.

“The promotional value of social media is second to none and something we charge a great deal for.

“In exchange for photographing the day Jay will credit selected photos on social media to the photographer and their website.

“On top of this we would cover travel and food for the day.”

But one person posted on the group: “This is disgusting behaviour, especially coming from someone who talks about 'getting what you pay for' on Tattoo Fixers.”

One Prestatyn wedding photographer, who asked to remain anonymous, said: “It’s not something I’d ever bid for.

“His social media followers are probably spread all over the county and the world, so it won’t be much good for a wedding photographer based in Chester or North Wales.

“As a wedding photographer, you’re also looking for your advertising to specifically target people who are just about to get married.

"How many people who follow a celebrity on Instagram or Facebook are really going to a potential customer?

“I’m not entirely sure he’d be able to pick and choose which wedding photos to advertise in such away without signing a contract where the photographer would give away the copyright for their work.”

“If you’re a decent photographer, you’d be mad. He doesn’t do his work for free, so I can’t see why would. That being said, I’m sure some up and coming photographer will jump at it though.”

Rhyl Journal and freelance photographer Phil Micheu said of Mr Hutton: “ He’s a prominent businessman who is supposedly a professional. Surely he respects the professionalism of other business people?”

A spokesman for Mr Hutton, who own's Adrenaline Tattoo Studio in Ellesmere Port, said: "Jay Hutton’s management has received a number of offers to photograph his forthcoming wedding with varying degrees of terms, including taking pictures in return for social media and endorsement use in return for access.

“In such situations, as in any business negotiation, they would expect this to be a start of a discussion with a mutually agreed conclusion."