'We all know they don't eat!' Hollywood gossip guru Richard Reid takes a brutal swipe at models Gigi and Bella Hadid in controversial 20 to One segment
Former Today show entertainment correspondent, Richard Reid, is known for his blunt commentary and cheeky sense of humour.
And on Wednesday's episode of 20 to One, the 51-year-old may have finally gone too far when he made tasteless comments about Gigi and Bella Hadid.
During a segment about the sisters' mother, Yolanda Foster, and her famous fridge, Richard jokingly claimed the Victoria's Secret models 'don't eat'.
'We all know they don't eat!' Hollywood gossip guru Richard Reid (left) took a brutal swipe at models Gigi and Bella Hadid (right) in a controversial 20 to One segment on Wednesday
'It's kind of ironic that a family of supermodels celebrates their fridge, when we all know they don't eat!' he joked.
Daily Mail Australia has contacted Gigi and Bella Hadid for comment.
Yolanda's floor-to-ceiling glass refrigerator was a fixture of her former $27.5million home in Malibu, California.
The fridge even had its own dedicated Twitter account with 15,000 followers.
Candid: This isn't the first time Richard has made controversial remarks. In April, he slammed former Today show host, Karl Stefanovic (left), claiming he 'wasn't very friendly' towards his colleague Richard Wilkins (centre). Pictured in Sydney on October 31, 2007
This isn't the first time that I'm a Celebrity... Get Me Out Of Here! winner Richard has made controversial remarks.
In April, he slammed former Today show host, Karl Stefanovic, claiming he 'wasn't very friendly' behind-the-scenes.
'I always try to treat everyone with respect and kindness, and Karl, I personally had trouble with the way he treated other talent on the show,' Richard told News.com.au.
'He wasn't very friendly with Richard [Wilkins, Nine's entertainment editor]. He was always putting Richard down and that just didn't sit well with me.'
Controversy: Channel Nine's 20 to One also recently made headlines after co-host Erin Molan (left) mocked Korean boy band BTS during a 'disgusting and xenophobic' segment
Channel Nine's 20 to One also recently made headlines after co-host Erin Molan mocked Korean boy band BTS during a 'disgusting and xenophobic' segment.
The network defended the segment in a statement issued to SBS PopAsia last week.
'As a light-hearted entertainment program, it is our belief that last night's episode of 20 to One, which highlighted the Greatest Global Crazes, did not breach any broadcast regulations, and was intended to humorously highlight the popularity of the group.'
Low blow: Erin and her co-host Nick Cody made fun of BTS' philanthropic work with the United Nations, joking that the boys must have been discussing 'hair products' while addressing the UN last year (pictured)
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