Olivia Rubin launches wholesale

The brand, which has become known for its flowing rainbow skirts and elegant floral midi-dresses, relaunched in 2017, after Rubin took time away from the business to have a family.

Since relaunch the brand has enjoyed huge success on social media, and has gathered more than 37,000 followers on Instagram.

“The growth is all down to social media,” Rubin told Drapers. “The majority of my sales from through the business platform of Instagram. At least 90% of my sales come through my website.”

Stockists for the spring 19 collection include Harvey Nichols Hong Kong, FRWD, Intermix and Selfridges, which will host a pop-up shop from 11 February. Selfridges will be offering 25 pieces, including five exclusive designs.

Polly King is the brand’s wholesale agent.

Retail prices range from £90 for a T-shirt to £530 for a dress; 020 3747 9530; oliviarubinlondon.com