Adidas has unveiled a new limited-edition sneaker in Germany that comes with a year's worth of free travel on the Berlin subway. (Reuters)
Adidas has found a way to make traveling easier and a lot more fashionable — by slapping train tickets on the tongues of its sneakers.
The German-based manufacturer is releasing shoes on Tuesday that will be fitted with a tag allowing a year’s worth of free travel on the Berlin subway.
The limited-edition kicks — dubbed the EQT Support 93/17 “Berlin” — will cost about $215. Only 500 pairs will be sold.
They will be available at Adidas’ Originals flagship store in Berlin and another local shop, according to the streetwear site Highsnobiety.com.
Clothing brands have tried incorporating fashion with travel in the past, including a one-time collaboration between the MTA and the company Supreme. The partnership led to Supreme subway cards.
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