- Auto Technology
- 1 min read
Hyundai announces investment in tech startup WayRay to develop AR display systems
The Korean carmaker is planning to implement this technology to its mass-production vehicles by 2020.
New Delhi: Automobile major Hyundai Motor Company on Thursday announced investment in a Zurich-based technology startup WayRay AG to develop Holographic AR display system for the next generation of connected vehicles.
However, the company did not disclose the investment amount or the stake details. The Korean carmaker is planning to implement this technology to its mass-production vehicles by 2020, as per the company release.
“WayRay has remarkable expertise in both hardware and software development for holographic AR display systems. The Hyundai-WayRay collaboration will help us establish a brand new eco-system that harnesses AR technology to enhance not only navigation systems, but also establish an AR platform for smart city and smart mobility, which are Hyundai Motor Group’s new business interest,” said Youngcho Chi, Chief Innovation Officer and Executive Vice President of Hyundai Motor Group.
In addition, this technology can also process traffic information on the vehicle's windsheild and can provide real-time information about crosswalks and pedestrians to the drivers so that they can manage their speed limits, the release added.
Hyundai claimed that currently no other technologies are capable of meeting these parameters.
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