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Firestone Walker Unveils New Twists on Familiar Favorites

Discussion in 'Beer Releases' started by Todd, Jan 20, 2019.

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  1. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    Paso Robles, CA: Firestone Walker is charging into the new year with new twists on familiar favorites while adding a limited IPA to the fold:

    Easy Jack: New Look, Lower ABV
    Easy Jack is back—and it’s easier than ever.

    Starting in 2019, Firestone Walker’s Easy Jack IPA is changing things up by dialing down the ABV to 4% (from 4.5%), offering the same hoppy goodness with even more drinkability. Easy Jack also now features energetic new packaging and a new 24-ounce can option.

    Luponic Distortion No. 12
    Make it a clean dozen for Luponic Distortion.

    Indeed, the 12th release in Firestone Walker’s IPA series is now rolling out to all Firestone Walker markets, advancing the mantra of “flavors through hops.” The lead hop in Luponic Distortion No. 12 comes from the Yakima Valley in the Pacific Northwest, offering distinct strawberry gummy notes with a touch of tropical zest. Two German hops accentuate the blend, providing notes of honeydew and tangerine.

    “This is the kind of fruit bomb that Luponic Distortion fans have come to know and love,” Brynildson said.

    Firestone Lager: 24-Ounce Cans
    Bigger isn’t better…until it is.

    Launched last spring in 12-ounce cans, Firestone Lager is now responding to demand and doubling down with a new 24-ounce can format for 2019. Firestone Lager is also now available in 12-ounce bottles.

    Introducing Santa Lucia IPA
    New for 2019 is Santa Lucia IPA—available for the first time ever in the Lion’s Share mixed 12-pack pack.

    Santa Lucia is a next-generation unfiltered West Coast IPA inspired by Firestone Walker’s flagship Union Jack IPA—but with its own unique blend of Cashmere, Azacca, Amarillo, Hallertau Blanc and El Dorado hops. The result is a fresh twist on a Firestone Walker classic, combining a bold malt foundation with a progressive hop profile.

    The Lion’s Share mixed 12-pack included three additional IPAs: Union Jack, Easy Jack and Luponic Distortion.

    Firestone Walker Brewing Company is a pioneering regional craft brewery founded in 1996 and located on the coast of California. Firestone Walker’s main brewery in Paso Robles produces a diverse portfolio ranging from iconic pale ales to vintage barrel-aged beers. The Barrelworks facility in Buellton makes eccentric wild ales, while the Propagator pilot brewhouse in Venice specializes in R&D beers and limited local offerings. For more information: www.FirestoneBeer.com.

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    #1 Todd, Jan 20, 2019
    beardown2489, HorseheadsHophead, ovaltine and 3 others like this.
  2. jasonmason

    jasonmason Zealot (658) Oct 6, 2004 California
    Trader

    24 ounce cans are thing? I've seen 12oz cans, pint cans, 19.oz cans, and crowlers...24oz is a new one to me. That seems like an awkward size.
     
    #2 jasonmason, Jan 20, 2019
    EnronCFO and HorseheadsHophead like this.
  3. TriggerFingers

    TriggerFingers Initiate (0) Apr 29, 2012 California

    Uhhh...they're called "tall cans." They've been around for...a long time.

    Cheers :grin:
     
    #3 TriggerFingers, Jan 20, 2019
    YamBag, TrojanRB, FBarber and 3 others like this.
  4. jasonmason

    jasonmason Zealot (658) Oct 6, 2004 California
    Trader

    Oh yeah...

    In my defense i was thinking they'd be the same height as pint cans, just larger diameter. Definitely over-thinking it!
     
    #4 jasonmason, Jan 20, 2019
    TriggerFingers and unlikelyspiderperson like this.
  5. surfcaster

    surfcaster Initiate (0) Apr 20, 2013 North Carolina
    Trader

    If I can find Easy Jack with a decent date, might be my new fishing beer.
     
    #5 surfcaster, Jan 20, 2019
    fehrminator likes this.
  6. Pstone530

    Pstone530 Crusader (440) Mar 15, 2018 California
    Trader

    Now the question I am sure we all want to ask, will we able to find it Fresh?
    :thinking_face:
     
    #6 Pstone530, Jan 20, 2019
    DudeBeerYaBro, DavidHume, dcotom and 6 others like this.
  7. jakecattleco

    jakecattleco Grand Pooh-Bah (3,625) Sep 3, 2008 California
    Pooh-Bah Society Trader

    Screw the Lager in another format, how about some fresh Pivo? And now Pivo doesn't even get included in the mixed 12 packs? The Santa Lucia is nice, but I'll buy FAR less of that than I would fresh (at this point <6 month old) Pivo.
     
    #7 jakecattleco, Jan 20, 2019
    GetMeAnIPA, JackHorzempa, HorseheadsHophead and 2 others like this.
  8. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    I think Schmittes back in the late 70s were tall boys cans. Awkward size imo.
     
    #8 nc41, Jan 20, 2019
  9. jesskidden

    jesskidden Grand Pooh-Bah (3,071) Aug 10, 2005 New Jersey
    Pooh-Bah Society Trader

    Since the mid-1950s:
    [​IMG]
    (The true "tall boy" can.)
     
    #9 jesskidden, Jan 20, 2019
    Jacobier10, Zorro, nc41 and 7 others like this.
  10. ClarkVolk

    ClarkVolk Initiate (0) Dec 11, 2016 Louisiana

    Pretty sure Budweiser, Coors, Miller, Sam Adams, etc have had 24oz cans for well over a decade.
     
    #10 ClarkVolk, Jan 20, 2019
  11. FBarber

    FBarber Grand High Pooh-Bah (7,161) Mar 5, 2016 Illinois
    Super Mod Pooh-Bah Society Trader

    Id dig it if the FW lager tallboys were available at the train station where I catch my train ... Id pick that up on Friday afternoons.
     
    #11 FBarber, Jan 21, 2019
    beardown2489 likes this.
  12. JBogan

    JBogan Pooh-Bah (1,837) Jul 15, 2007 California
    Pooh-Bah Society Trader

    Yesterday while grocery shopping at my local Stater Bros market I came across a Firestone Walker Lion's Share 12 pack with a bottled on date of October of 2016. :anguished:
     
    #12 JBogan, Jan 21, 2019
    JackHorzempa and jrnyc like this.
  13. deanzaZZR

    deanzaZZR Savant (1,143) Jan 8, 2015 California

    I picked up a six pack of Union Jack just under a month in the bottle at the local grocery store. This is the second time I've had UJ the past month or so and I think the recipe has changed as it now seems more earthy, resiny without the huge bright orange/blossoms notes of yore.
     
    #13 deanzaZZR, Jan 21, 2019
    dcotom likes this.
  14. TrojanRB

    TrojanRB Grand Pooh-Bah (3,185) Jul 27, 2013 Texas
    Pooh-Bah Society Trader

    Love that the lager will be available in tall boys. I drink it a lot by the pool....will need a bigger coozie now.

    Easy Jack has been a favorite while golfing....will be curious if the mouthfeel changes at all with a lower ABV
     
    #14 TrojanRB, Jan 21, 2019
    FBarber likes this.
  15. beardown2489

    beardown2489 Pooh-Bah (1,892) Oct 5, 2012 Illinois
    Pooh-Bah Society

    I’ve had several fresh 6pk over the last few months. I’ve noticed it really gets fruity as it warms up. It’s more resinous/piney when cold, to me.

    I still think it’s a Citra Amarillo bomb. Lots of sweet mango through hops and perfectly played caramel malt
     
    #15 beardown2489, Jan 22, 2019
  16. msscott1973

    msscott1973 Pooh-Bah (1,605) Dec 28, 2013 North Carolina
    Pooh-Bah Society

    Behold...the Master Cylinder.

    [​IMG]
     
    #16 msscott1973, Jan 26, 2019
    jasonmason, readyski, nc41 and 1 other person like this.
  17. nc41

    nc41 Initiate (0) Sep 25, 2008 North Carolina
    Trader

    If I saw that I’d buy that. Brings a tear to my eye from sneaking beers in the woods and drinking them warm.
     
    #17 nc41, Jan 26, 2019
    deanzaZZR, FBarber and zid like this.
  18. Marklaker

    Marklaker Initiate (0) Jun 5, 2014 Florida

    Bring back Double Jack! :grin:
     
    #18 Marklaker, Jan 26, 2019
    deanzaZZR, raynmoon, Zorro and 2 others like this.
  19. YamBag

    YamBag Initiate (0) Feb 2, 2007 Pennsylvania

    I used to house the Red Bull 24 oz cans back in the day
     
    #19 YamBag, Jan 27, 2019
  20. timmy2b

    timmy2b Pooh-Bah (1,884) Jan 24, 2007 New York
    Pooh-Bah Society Trader

    Haven't had an Easy Jack in a while, this just peaked my interest!
     
    #20 timmy2b, Jan 27, 2019
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