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Ibotta Launches New Performance Marketing Platform to Accelerate Traditional Retailers' Mobile Commerce EffortsDENVER, Sept. 19, 2017 /PRNewswire/ -- Ibotta, the third most-used shopping app in the United States, today announced the launch of a new performance marketing platform, powered by Button, allowing traditional retailers to leverage the fast-growing rewards app and drive new and high-value mobile users to their brands. The announcement comes as Ibotta hosted its inaugural Mobile Innovation Summit, which brought over 100 executives in mobile commerce, retail, consumer packaged goods and advertising to Denver, Colorado, for an invitation-only conference.
Retail heavyweights Target, Walgreens, PetSmart, Sears, Barnes & Noble and more, join market leaders eBay, Groupon, Hotels.com, and Jet, in Ibotta's new merchant integration model, tapping into the explosive opportunity the Ibotta and Button teams developed to enhance customer acquisition and generate impactful mobile results. Leading retailers applied to join the program during a week-long enrollment period in July, and today Ibotta is welcoming more than 30 premium merchants into its high-performing Mobile Marketplace just in time for the upcoming holiday shopping season. Ibotta's Mobile Marketplace now boasts more than 50 leading brands and is on pace to power 500 million dollars in consumer mobile spending for 2017. Button's express onboarding path has opened the floodgates on inventory within the Ibotta app to include exclusive mobile offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, travel and more. As part of the performance-baed program, retail partners can also feature rewards offers in the app through existing affiliate networks. As a result, retailers are able to unlock new marketing opportunities to generate lower costs on first purchases and higher conversion rates. "By combining the strengths of both our platform and Button's in this new performance marketing program, retailers have the unique opportunity to tap into a vibrant and engaged community of shoppers with a guarantee to generate meaningful results," said Bryan Leach, Founder and CEO of Ibotta. "Ibotta has become the single starting point for all rewarded shopping on mobile, no matter what the consumer is looking to buy." "With Ibotta growing to become the third most-used shopping app in the U.S., according to App Annie, it's been remarkable to witness the impact Ibotta can have on their partners' businesses," said Michael Jaconi, Founder and CEO of Button. "Many public companies on Button's platform now see Ibotta as one of their largest and most effective channels of mobile user acquisition. The fun part is, they're just getting started." New additions to Ibotta's expanding Mobile Marketplace include: Backcountry Retailers interested in joining the next wave of Ibotta and Button's affiliate program may apply at ibotta.com/affiliate. About Ibotta About Button The company was founded in 2014 and was voted the number one place to work in NYC by Crain's magazine and a Best Workplace in the U.S. by Inc. Magazine. Button has raised more than $34 million in Seed, Series A, and Series B funding from Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE and others. View original content with multimedia:http://www.prnewswire.com/news-releases/ibotta-launches-new-performance-marketing-platform-to-accelerate-traditional-retailers-mobile-commerce-efforts-300521874.html SOURCE Ibotta 
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