Lifestyle Health More Men Are Getting Lip Augmentation Surgery Than Ever Before (And Brad Pitt's Lips Are a Top Request!) Male lip augmentations have risen over 400 percent since 2000 By Gabrielle Olya Gabrielle Olya Gabrielle Olya is a former staff writer at PEOPLE. She left PEOPLE in 2017. People Editorial Guidelines Updated on December 8, 2020 02:11PM EST Photo: Dennis Van Tine/Geisler-Fotopres/picture-alliance/dpa/AP It’s not only women who want a fuller pout – men have also been opting for lip augmentation procedures at an increasing rate. According to new data released by the American Society of Plastic Surgeons, over 1,000 men opted for procedures that provide permanently fuller lips (rather than injectibles) in 2015. That marks a 3 percent rise since 2014, and an astounding 404 percent rise since 2000. Beverly Hills plastic surgeon Dr. Tim Neavin believes selfie culture is to blame for the astronomical rise in male lip augmentation procedures that has occurred over the last 15 years. “Our phones are flooded with faces,” Neavin tells PEOPLE. “Paralleling the bombardment of pictures is the desire to look good in each and every photo. Men are not immune to this temptation.” He believes men are paying more attention to lips in particular because of the nature of self-taken photos. “With the surge of selfies, lips have become the new staring point,” says Neavin. RELATED VIDEO: How Kim Kardashian West Is Affecting Plastic Surgery Trends As for why men are opting for more permanent procedures rather than injectibles, Neavin explains that the more invasive procedures allow for a more precise sculpting of the mouth. “Plump lips are still in, but just as important as size is lip shape,” he says. “Fillers that augment the size of the lip have some limitations as to how much the shape can be modified.” The most popular lip augmentation procedure among Neavin’s clients is a “lip lift,” which achieves an effect in which upper teeth are still visible with the lips parted at rest. “In many cases, the only way to achieve this trendy look is to lift the lip,” he says. “Lip lifts can be combined with fillers to not only restore the pout, but also to reshape the lip into a more youthful, sexy look.” Lip lifts can be performed under local anesthesia, so they have a very quick recovery time. However, be prepared to shell out a few thousand if you want to achieve a dream mouth – Neavins says the procedure can cost up to $6,000. As for which male celebrity has the most coveted set of lips, Neavin says that’s one area where the trend hasn’t changed much in the past 15 years. “Brad Pitt‘s lips have always been a commonly desired look for men.”