Tragic final video of virgin killer's sixth victim: Footage shows Chris Michael-Martinez, 20, enter grocery store just as  Hollywood director's son opens fire killing him and wounding several others

• Security camera footage captures Chris Michael-Martinez entering the IV Deli in Isla Vista just seconds before his life was cruelly ended
• The student, 20, was gunned by 'virgin killer' Elliot Rodger at 9.30pm on Friday night
• The footage shows friends, police and paramedics battling to try and save Michael-Martinez's life
• His father, Richard Martinez, made an impassioned outburst on Saturday, blaming America's gun laws for his son's untimely death

By Will Payne In Isla Vista, California

Published: 19:22 EST, 25 May 2014 | Updated: 07:07 EST, 26 May 2014

This is the last picture of massacre victim Chris Michael-Martinez, taken on security camera, just a split second before he was gunned down by Elliot Rodger.

The unsuspecting student happily walks towards the door of IV Deli Mart with a group of friends at 9.30pm, but just before he enters the store he is hit in his side by the first bullet.

As he tries to run, he is hit in the chest by a second fatal round. MailOnline and the owner of the IV Deli, in Isla Vista have decided not to run the footage as it is too graphic.

But we have obtained a new, unseen camera angle, showing the sheer carnage caused when Rodger starts firing indiscriminately into the popular store.

Scroll down for video

Final moments: This is the last picture of massacre victim Chris Michael-Martinez, taken on security camera, just a split second before he was gunned down by Elliot Rodger

A camera directly above the cash register shows a male customer and Alyssa Hopper lining up to pay, with other shoppers in the background

He pulls up on the street in his black BMW, leans out of the window and starts shooting.

A camera directly above the cash register shows a male and female customer lining up to pay, with other shoppers in the background.

As shots begin to fly, students run inside for safety. Others can be seen diving for cover in the back of the shop.

The male customer in the line scrambles away on his belly as a bullet whizzes just in front of him, missing by inches, smashing into a drinks cooler.

As shots begin to fly, students run inside for safety. Others can be seen diving for cover in the back of the shop

Deceased: Chris Michael-Martinez, 20, was shot and killed as he entered the IV Deli, in Isla Vista at 9.30pm on Friday night

The girl drops to her knees as the same bullet flies over her head. She then gets out her phone and dials 911. English major Chris is on the floor at the front of the shop at this stage.

In the more graphic footage, friends, police and paramedics can be seen battling to save his life. The first officer on the scene asks one of Chris’ stunned pals if he knows CPR. Tragically 20-year-old sophomore Chris could not be saved.

On Saturday, his heartbroken father, attorney Richard Martinez made an impassioned outburst, blaming America’s gun laws for his son’s untimely death.

'Our son Christopher and six others are dead,' Mr Martinez told reporters gathered outside Santa Barbara sheriff's station for a news conference the day after the shootings near the University of California.

'You don't think it'll happen to your child until it does.'

Christopher Ross Michaels-Martinez, of Los Osos, California was the last of six people killed by Rodger before the gunman apparently shot and killed himself, authorities said.

The male customer in the line scrambles away on his belly as a bullet whizzes just in front of him, missing by inches, smashing into a drinks cooler

The girl drops to her knees as the same bullet flies over her head. She then gets out her phone and dials 911. English major Chris is on the floor at the front of the shop at this stage

'Chris was a really great kid. Ask anyone who knew him. His death has left our family lost and broken.

'Why did Chris die? Chris died because of craven, irresponsible politicians and the NRA.

'They talk about gun rights. What about Chris’s right to live? When will this insanity stop? When will enough people say, ‘Stop this madness, we don’t have to live like this.' Too many have died.

'We should say to ourselves: Not one more.'

Distraught: Christopher Martinez's father Richard breaks down in tears as he talks to the media at the Santa Barbara Sheriff Headquarters on Saturday

Martinez said he talked to his son just 45 minutes before he died inside the IV Deli Mart, where bullet holes and blood could still be seen on Saturday.

After already killing five others at his apartment and outside a sorority house, Rodger walked into the deli and gunned down Christopher, who planned to go to London next year and to law school after graduation.

At the news conference Mr Martinez pulled out a photo of his son as a small child in Chicago Cubs baseball uniform and said they used to call him 'mini-Sammy Sosa,' referring to the former Cubs star.

'Chris was a really great kid,' Mr Martinez said. 'Ask anyone who knew him. His death has left our family lost and broken.'

This comes as the aunt of British born murderer Elliot Rodger made an impassioned appeal on Sunday to Barack Obama and the US authorities to ‘Stop the slaughter’.

Poignant: Flowers fill bullet holes in the windows of the IV Deli on May 25, 2014 in Isla Vista, California

Jenni Rodger, 55, who lives in south west France, said: ‘He was a sick kid - somebody who was seriously mentally disturbed - and yet he was able to get hold of guns.’

Rodger, 22, who killed six victims and injured 13, was armed with three weapons and police believe he had been intent on even greater carnage.

Ms Rodger said such attacks had become all too frequent in a country where weapons can be bought with ease – even by students.

‘What kind of a society allows this?’ said Ms Rodger. ‘How can this be allowed to happen? I want to appeal to Americans to do something about this horrific problem.

‘I want the president and the authorities to finally stop these killings. The only possible good thing that can come out of all this is America finally taking action.’

Disturbed: Elliot Rodger, 22, took his own life Friday after murdering six people and leaving 13 others wounded in California

In YouTube videos and a long written manifesto, Elliot Rodger aired his contempt for everyone from his roommates to the whole human race, reserving special hate for two groups: the women he says kept him a virgin for all of his 22 years, and the men they chose instead.

Authorities said he put that bitterness into action in a stabbing and shooting rampage on Friday night across the seaside California college town.

After a gun battle with police, Rodger apparently shot and killed himself inside his BMW.

The rampage played out largely as he laid it out in the public postings, including a YouTube video where he sits in the BMW in sunset light and appears to be acting out scripted lines and planned laughs.

'I'll take great pleasure in slaughtering all of you,' Rodger, the son of a Hollywood director who worked on The Hunger Games, says in the video posted on Friday and taken down by YouTube on Saturday with a message saying it violated the site's terms of service.

Path of destruction: Rodger's BMW with the windshield shattered after he ran over a bicyclist who landed on the hood of the car

'I don't know why you girls are so repulsed by me,' he says in the video, describing his loneliness and frustration at never having had sex with or even kissed a girl.

'I am polite. I am the ultimate gentleman. And yet, you girls never give me a chance. I don't know why.'

Of the men he sees as rivals, he said: 'I deserve girls much more than all those slobs,' and that after his rampage 'you will finally see that I am, in truth, the superior one, the true alpha male.'

Rodger’s first three victims were male stabbing victims in his own apartment whose names have not been released, Brown said on Saturday. Then, at about 9:30 p.m., the citywide shooting and vehicle-ramming rampage began.

His first stop was the Alpha Phi sorority, which he had called 'the hottest sorority of UCSB.'

'Retribution': Elliot Rodger posted a video to social media in which he outlined his plan for 'retribution' for being rejected by women

'I know exactly where their house is and I've sat outside it in my car to stalk them many times,' Rodger wrote in his extensive manifesto titled My Twisted World.

No one answered the door after one to two minutes of aggressive pounding, but he soon shot three women who were standing nearby, killing two of them, 19-year-old Veronika Weiss and 22-year-old Katherine Cooper.

He then drove to a deli where he walked inside and shot and killed Christopher Michaels-Martinez.

Deputies found three semi-automatic handguns with 400 unspent rounds in his black BMW. All were purchased legally.

Rodger had three semi-automatic handguns--a Glock 34 and two Sig Sauer P226s-- as well as more than 400 rounds of ammo when he died. The weapons were registered to him.

Dystopian fantasy: Elliot Rodger (seen left) is the son of Peter Rodger, assistant director for The Hunger Games (seen second left), about an annual televised death match. Elliot Rodger is seen here at the film's 2012 premiere with Sylvester Stallone (right)

Authorities had had three contacts with Rodger in the past year, including one case in which he claimed to be beaten but deputies suspected he was the aggressor.

On April 30, officials went to his Isla Vista apartment to check on him at the request of his family. But deputies reported back that he was shy, polite and having a difficult social life but did not need to be taken in for mental health reasons, Brown said. Rodger says in his manifesto:

'If they had demanded to search my room... That would have ended everything. For a few horrible seconds I thought it was all over.'

Attorney Alan Shifman said the Rodger family had called police after being alarmed by YouTube videos 'regarding suicide and the killing of people' that Elliot Rodger had been posting.

On Saturday, Rodger's father Peter spoke of his 'inconceivable pain' after his son’s deadly rampage.

In a statement issued through his lawyer Alan Shifman, father Peter Rodger said: 'The Rodger family offers their deepest compassion and sympathy to the families involved in this terrible tragedy.

'We are experiencing the most inconceivable pain, and our hearts go out to everybody involved.'

Shifman added: 'My clients’ mission in life will be to try and prevent any such tragedies from ever happening again.

'This country, this world needs to address mental illness and the ramifications from not recognizing these illnesses.'