If you’re in pursuit of a copywriter for hire, you’re probably wondering what to expect from the process. That’s especially true if you’ve never hired a writer before.
Luckily, copywriters for hire don’t bite, and they’re much easier to work with than you may be imagining.
As a copywriting agency that hand-picks and mentors each of our writers, we know what it takes to see a successful project all the way through to the finish line.
Here’s what you can expect from choosing to hire your copywriter. Keep reading.
7 Things to Expect from a Copywriter for Hire
While hiring a copywriter is a foreign concept for many people, here are seven big things to expect from the process:
1. Custom content designed to fit your needs
The entire purpose of finding a copywriter for hire is securing custom, online content that’s designed to present your business in a positive light. When you find a copywriter you love, that person will work closely with you to gain an understanding for what you’re looking for in online content.
Once a direction has been established, the copywriter will develop custom content that suits your pre-determined goals or objectives. In some cases, the copywriter might even develop custom visuals to accompany your content online!
Check out the visuals our team can create: here’s an infographic we did.
2. Open, two-way communication throughout the process
Good copywriting thrives on good communication. While many marketers assume that they’ll hire a copywriter and then not hear from him or her again until the project is submitted, this simply isn’t true.
In most arrangements, copywriters and brands maintain open communication as a job is in the worlds. If a project is going to take more than a week to complete, most copywriters offer frequent check-ins and progress updates.
If a project is long or ongoing, it’s not at all uncommon for copywriters to submit drafts and execute alterations as needed. When communication is open and flows freely in both directions, copywriters and business owners can ensure a positive and streamlined experience.
3. SEO integration catered to your company’s goals
A modern copywriter for hire understands that the best online content is optimized for SEO. By including SEO optimization priorities like long-tail keywords and relevant links in a piece of content, a copywriter for hire can help you boost your site’s SEO and earn better rankings in prominent search engines.
This, in turn, helps businesses get found online and develop a reliable, predictable presence that customers can count on.
4. Research designed to increase content authority
A good copywriter for hire understands that research is an essential part of online copywriting. Most of today’s best copywriters have research methods in place and will happily dig up the best facts, statistics, and bits of information for your content.
By including these things in your online copy, a good copywriter for hire can help boost your authority, relevance, and trustworthiness. This, in turn, makes readers more likely to rely on your content and can help your brand stand out as a leader in the industry.
Need authority content? We have it, here as an exclusive service at Express Writers! Learn more.
5. Edits, as needed, on content
Companies who have never worked with online copywriters before often assume that, once a project is submitted, that’s it. Luckily, this isn’t the case.
A good copywriter for hire is happy to conduct edits on submitted pieces! Once you know what you need, most online copywriters will gladly work together with you to edit the piece until it fits your expectations perfectly.
With this in mind, don’t fret if the initial submission isn’t exactly what you had in mind. Your copywriter for hire will likely be happy to work with you to rectify the problem.
6. Industry expertise harnessed for your company
Let’s face it: online content can be tough to get right, and it’s even harder without a good copywriter for hire. Luckily, professional copywriters understand what it takes to rank well, and can help you develop a winning content strategy that helps you get noticed online.
Don’t know what it takes to rank in Google? That’s okay, your copywriter will. Not sure how to integrate visuals into your online content? Your copywriter will lend a helping hand. Unsure of which keywords you should be targeting? Ask your copywriter.
To put this another way, today’s copywriters for hire are experts in virtually all aspects of online content, and they can help you create a well-rounded content strategy that utilizes modern industry expertise for a reputable end product.
7. Professional, high-quality work that helps you get noticed
Many brands who have never worked with copywriters before assume that they specialize in sales-y content, or that they’ll use black-hat techniques to rank a page. Luckily, this just isn’t the norm anymore.
Today, copywriters for hire deal in high-quality online content and they know how to help a brand put its best face forward. When you work with a copywriter for hire, you can expect quality work to be delivered.
Whether you want to develop an online presence, drive more sales, boost your social interactions, or just stand out as a leader in your industry, a good copywriter for hire will have the skills needed to put out professional work you’ll love, and that will help you meet your goals.
Working with Skilled Copywriters for Hire is the Way of the Future
Even if you’ve never worked with a copywriter before, it’s time to start considering the prospect. Copywriters are popular with brands ranging from lifestyle to food and beverage, and they’re becoming the norm in the world of online advertising.
While not all copywriters for hire are created equal, finding a reputable copywriter or copywriting agency that you trust can work wonders for your marketing pursuits. By drafting professional, high-quality content that’s meant to reflect your company’s unique goals, value propositions, and positions, a copywriter can easily take your content strategy from lacking to successful in no time.
Plus, since a copywriter’s main job is to write, hiring a copywriter can allow you to shuck the burden of content creation and focus, instead, on things like running your company and building your brand!
Even if you’ve never worked with copywriters before, Express Writers can help! Check out our Content Shop for more information on our unique offerings today!