US clothing brand deploys NetSuite's retail software

24 Sep '17

2 min read

Courtesy: Netsuite

Oracle NetSuite, a leading provider of cloud-based and omnichannel commerce software suites, has announced that Draper James, a leading apparel and homewares line founded by actor Reese Witherspoon, has implemented and gone live with NetSuite’s Retail Apparel Edition in 144 days to power its financials, inventory, customer, and order management processes.

Draper James now has an end-to-end view of the business across its wholesale distribution, ecommerce channels and three brick-and-mortar locations, to enable seamless omnichannel experiences for its customers and retail partners.

Draper James implemented NetSuite’s Retail Apparel Edition in June 2017 in 144 days using NetSuite SuiteSuccess; a methodology designed to deliver faster time to value, increased business efficiency, flexibility and greater customer success. SuiteSuccess leverages
NetSuite’s depth of experience in the retail industry and business operations functionality, including preconfigured dashboards for retail-specific roles and reports with business intelligence for retailers that provides insight into top selling items, units per transaction, shrink reports, sales per hour, sell-through figures, and retail stock-ledger.

NetSuite allows Draper James to manage its business across ecommerce, wholesale distribution and brick and mortar channels in a smarter way, maintaining flexible inventory and avoiding stock-outs. Efficient, lean operations allow Draper James to keep a laser focus on listening to customers, detecting patterns and focusing on adding value to the customer journey across its different retail touch points.

Since implementing NetSuite, the now 30-employee company has forged wholesale distribution partnerships with luxury retailers like Nordstrom and Net-a-Porter, and opened brick and mortar stores in Nashville, Dallas, and Lexington.

NetSuite provides an end-to-end view of business for retailers such as Draper James across wholesale distribution and ecommerce channels, as well as company brick-and-mortar locations, to enable seamless, omnichannel experiences for customers.

NetSuite’s cloud-based software removes complexity, and allows fast-growing companies with many remote workers to run best-in-class processes without high implementation costs and overhead associated with managing on-premise software. In turn, the business can adopt new functionality when it needs it to reach new goals. (GK)

Fibre2Fashion News Desk – India

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