COLUMBUS, N.J., Oct. 22, 2018 /PRNewswire-PRWeb/ -- Family owned
and operated, Pure Parima aims to provide consumers with the
highest-quality 100% Egyptian cotton sheets and duvets. The
company's products, all of which boast the coveted Cotton Egypt
Association's certification seal, will be available for purchase
online as of Nov. 23, 2018.
"Unlike a majority of retailers on the market, we only sell 100%
Egyptian cotton sheets and duvets," said Parima Ijaz, owner and founder of Pure Parima.
"Our products are the first in the world to display the Cotton
Egypt Association's certificate of authenticity."
Raised in a family with decades of home textile experience, Ms.
Ijaz is passionate about supplying customers with all-natural
Egyptian cotton bed sheets. She conceived Pure Parima after
learning that a majority of the products purporting to be pure
Egyptian cotton actually included other fabrics. According to
studies published by Applied DNA Sciences in 2009 and 2012, up to
80 percent of fabric tags display incorrect labeling.
Moreover, most so-called 100% Egyptian cotton sheets were found
to feature a blend of cottons. In light of these revelations,
Target, Walmart, and other stores carrying the improperly labeled
bedding were forced to pull the products and offer refunds to
buyers.
"At Pure Parima, we believe consumers deserve to know the truth
about what's in their bedding," said Ijaz. "To that end, we use
only the finest-quality, Egyptian-grown cotton to process and spin
our bedding."
Widely regarded as the pinnacle of bedding materials, Egyptian
cotton must be grown in Egypt.
Additionally, this fabric boasts extra-long fibers for a denser
weave. The end result is softer and more luxurious than traditional
cotton blends. Pure Egyptian cotton is also breathable,
biodegradable, and environmentally conscious.
Staring at 12:01AM on Black Friday
2018, Pure Parima customers will be able to purchase 100% pure
Egyptian cotton sheet sets in sizes twin through California king. Available colors include
white, ivory, tan, and gray. Additionally, the site will offer
Egyptian cotton duvet covers in sizes queen and king. The packaging
is also sustainable.
Want to discover the Egyptian cotton difference? Learn more
about Pure Parima's products and story online at PureParima.com in
advance of the official launch.
SOURCE Pure Parima