The Little City® to Exhibit at National Trademark Expo

From City of Falls Church:

The City of Falls Church, Virginia will exhibit its trademarked brand, The Little City®, at the National Trademark Expo on October 21 and 22, 2016. Hosted by the U.S. Patent and Trademark Office at the Andrew W. Mellon Auditorium in Washington, D.C., 30 exhibitors will highlight the value of brand names and other trademarks to educate the public about their role in commerce and the global marketplace.

The National Trademark Expo is free of charge and open to the public, with informational seminars, children’s workshops, displays of authentic and counterfeit goods, and other exhibits featuring registered trademarks. The event runs from 10 a.m. – 5 p.m. on October 21 and from 10 a.m. – 4 p.m. on October 22.

“The City of Falls Church is excited to participate once again in the National Trademark Expo. We are proud of our unique brand and the opportunity to promote it on a national stage along with major corporations and some of the largest nonprofits in the U.S.,” said Rick Goff, the city’s economic development director.

The City of Falls Church uses The Little City® brand to promote its shops and restaurants to regional visitors and to recruit new business and investment activity. The city will join exhibitors at the expo that include The Coca-Cola Company, United Parcel Service, Hershey Chocolate and Confectionery Corporation, Under Armour, U.S. Chamber of Commerce, United States Air Force, VELCRO Companies, 1000 Cranes, and General Electric.

The Little City® name and brand were created to capture the essence and aspirations of the City of Falls Church, one of Virginia’s smallest independent cities with nearly 14,000 residents, located about six miles from Washington, D.C. The brand was developed by the Falls Church-based advertising firm of SmithGifford for the city’s Economic Development Authority (EDA). The trademark was secured with assistance from Erik Pelton, a local attorney, trademark specialist, and EDA vice chairman.For more information, contact Rick Goff at rickgoff@fallschurchva.gov or Erik Pelton at emp@tm4smallbiz.com. A complete list of exhibitors is available online.

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