NEW YORK, NY--(Marketwire - Nov 5, 2012) - Pivothead (www.pivothead.com), makers of the world's only 1080p High Definition Hands Free (HDHF™) video recording sunglasses for seamlessly chronicling life's everyday adventures, today announced that Sunglass Hut, the leading global sunglass retailer, is carrying selected styles of state-of-the-art, HD recording sunglasses and premium accessories. Pivothead sunglasses are available at select Sunglass Hut stores in the United States and online at www.sunglasshut.com.

Pivothead offers four stylish, durable, point-of-view (POV) wearable camera models, 17 styles, 13 accessory lenses, and personalized prescription lenses specifically designed for today's mainstream fashion-forward life enthusiasts, outdoor adventurers, moms and dads, athletes, and more to coincide with virtually any activity, sport or lifestyle. Select models also have bendable temples with memory to mold for a perfect head fit. A stay-put security strap is also available to support even the most aggressive sports enthusiast.

"Sunglass Hut is a leader in eyewear retailing and represents the type of mainstream retailer that carries both traditional, fashion, and sporty eyewear brands with an emphasis on peak performance and style -- core tenants of our customers," said Christopher Cox, founder and president of Pivothead. "Sunglass Hut clearly and instinctively recognizes the core value proposition our HD recording sunglasses brings to tech and lifestyle enthusiasts, and we are delighted to partner with them as we share the Pivothead experience with avid lifestyle adventurers across the country."

Pivothead Eyewear features professional-grade optics incorporated into each pair of sunglasses, and polarized lenses are available on select models. The camera is discretely centered in the bridge of the glasses for the truest first-person perspective possible. The lens, featuring an 8MP Sony CMOS sensor, can capture full 1080p HD MP4 format video at 30 frames per second as well as 8MP stills. The glasses feature 8GB of internal memory, which can store up to one hour of video content at full 1080p HD. The glasses have a self-containing battery, a 75-degree field of vision, and are ready-to-use straight out of the box. Select styles also offer interchangeable lenses.

Pricing and availability:
Pivothead eyewear is available for $299.00 MSRP at Sunglass Hut. For more information on Pivothead glasses and premium accessories, please visit www.pivothead.com.

About Pivothead:
Headquartered in New York City at the intersection of Fashion and Technology, progressive upstart Pivothead is blazing a fresh trail in wearable technology with the world's first and only 1080p HD video recording sunglasses for today's fashion-forward life enthusiasts who share a passion for style, technology and adventure. Featuring state-of-the-art camera technologies seamlessly fused with brilliantly styled and superbly crafted sunglass frames; Pivothead brings unprecedented comfort, always-ready simplicity and sensuous style to true hands-free still photo and HD video capture. To experience our ever-expanding collection of frame styles or accessories, or to discover how Pivothead is forever changing the way we chronicle the adventure we call life, visit www.pivothead.com.

Additional Links:

• Follow Pivothead on Twitter @PivotheadVRE

• Like Pivothead on Facebook at https://www.facebook.com/pivothead

• Watch and share Pivothead videos on YouTube at http://www.youtube.com/PivotHeadVideos

About Sunglass Hut:
Sunglass Hut is the largest sunglass specialty retailer in the world with more than 2,000 retail locations. With a global reputation for premium sunglass brands, Sunglass Hut offers the latest designer brands along with outstanding customer service. Sunglass Hut stores are located throughout the United States, Canada, the Caribbean, Europe, Australia, New Zealand, Hong Kong, Singapore, Middle East and South Africa. Sunglass Hut is one of the retail brands of Luxottica Group, the global leader in eyewear.