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Microsoft co-founder Paul G. Allen‘s Vulcan Productions and Morgan Spurlock‘s Cinelan are making their short film series We the Economy available for free on TV and digital platforms on Oct. 21.
The 20 five- to eight-minute films were directed by James Schamus, Adam McKay, Catherine Hardwicke and Adrian Grenier, among others, and explore big questions about the economy, such as “What is money?”, “What is globalization?” and “What causes inequality?”
The films will be released on more than 50 digital, cable, TV and mobile platforms, including Android and iPhone custom apps, CNBC, YouTube, Twitter, Facebook, Hulu, iTunes, Netflix, Yahoo Screen, Vimeo, Dailymotion, Amazon Instant Video, AOL‘s On Network, CBS News, Conde Nast Entertainment’s The Scene, Crackle and Comcast, Time Warner Cable, Cox and Verizon VOD services. Landmark Theatres is also hosting a one-night-only theatrical sneak preview on Oct. 20 at 7 p.m. in 20 cities nationwide.
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“The unique distribution model for We the Economy is all about audience access,” Vulcan Productions general manager and creative director Carole Tomko said in a statement. “There’s not enough accessible, bite-size information that’s easy to digest about the economy. We wanted these short films to help people understand the fundamentals of the economy, and in order to reach the widest audience, we decided to make them available across as many channels as possible, and at no cost. There’s an appetite for this entertaining, informative short-form content, and we know that our extensive group of distribution partners guarantees that everyone in this country with a computer, a smartphone or a television will have access to the series.”
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Spurlock added: “When we first met with Carole Tomko and the Vulcan Productions team about the series, we immediately agreed to take the normal distribution model and smash it to pieces. No windows, no fees, just get it to the public. My biggest goal was getting these films simultaneously in front of every American wherever they watch content.”
Watch the We the Economy trailer below. More information about the series, including a tool kit, can be found here.
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