Garden Ridge gets new name, design

LUBBOCK, TX (KCBD) - Garden Ridge is investing $20 million in a rebranding project.

The orange Garden Ridge sign at the Lubbock store has been replaced with an "At Home" sign. Garden Ridge hopes the rebranding will clear up any confusion customers may have about the products they sell.

"When I saw Garden Ridge here in town, I just assumed it was all outdoor patio things and stuff of that nature," said Barbara Padron.

She said since she was not in the market for patio furniture, she never bothered checking out the store. However, Padron said she was in the Corpus Christi area a few weeks ago, and visited an At Home.

"I went in and they have all kinds of stuff from canvas artwork to patio sets, iron, a lot of homedecorr," Padron said. That's when she noticed a few labels that said Garden Ridge. It's then that she realized they had a Lubbock location.

The rebranding brought Padron into the store, which is exactly what Garden Ridge hoped would happen. 

They are reportedly rebranding their entire fleet, just in time for holiday shopping.

Stacey Sullivan, a Red Raider, who is now the Director of Public Relations and Communications for Garden Ridge, says the company operates 71 stores across 21 states and will have 80 stores by this holiday season.  

The store was founded in Garden Ridge, Texas just outside of San Antonio back in 1979.

"I never really thought of it as a garden store though because I guess I went to the original and knew that they had a little bit of everything. I was excited that they're in Lubbock," said Madelyn Neel.

While Neel knew what to expect, Garden Ridge said the name did not have much equity with shoppers outside Texas borders.

"I had shopped at an At Home in Tucson, so I was excited it had came," said customer Colene Perry.

Sullivan said along with this name change comes an increased assortment of items along with new in-store vignettes that will showcase how their products could be put together.  

Sullivan said they are also making departmental changes throughout the stores to make it easier for customers to find what they're looking for.

Now they hope At Home will better reflect their large assortment of homedecorr products, available for not just the backyard, but for every room.  

Garden Ridge confirmed there is no change in ownership, this is a rebrand designed to drive relevance with the customers as they continue their growth in new and existing markets.

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