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- Survey: Fans more focused late in NASCAR season
- NASCAR sponsors are neglecting the sport's core fan base by focusing so much marketing activation at the beginning of the year instead of the summer and fall months, according to research from marketing and public relations giant Taylor.…
- NASCAR
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- 17/11/2009
- Avid fans more focused late in NASCAR season
- ... a lot of studies like this and for the most part, it's same old, same old, but Taylor's study makes some bold statements and, if verified, it's pretty compelling," said Tim Considine, general manager of Sprint's title sponsorship with…
- Sporting News
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- 17/11/2009