Beam Global Spirits & Wine Inc.'s Hornitos tequila is using mobile to engage its technologically-savvy consumers and increase brand awareness. Hornitos partnered with BuyYourFriendADrink.com to offer ...

In his new role, Alvarado will oversee brand performance, leveraging strategic categories and markets to drive growth for brands including Jim Beam and Maker’s Mark Bourbons, Hornitos and Tres ...

Right now, the drink menu includes a variety of spirits, wines, and beers, as well as canned cocktails like the On the Rocks ...

Closing Day at Vail Last Sunday was Beaver Creek’s Closing Day and this Sunday it’s Vail’s turn. Vail will close down the ...

Venomous copperheads are again slithering around South Carolina. Here are the fastest ways to keep them out of your yard.

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Premium spirits maker Beam Suntory has appointed Carlo Coppola as president of its North America unit. Coppola will report to ...

At Matchbox, this cocktail is made with Hornitos Plata Tequila, guava, triple sec, and house made sour mix. “Guava is a tropical fruit that tastes like a mixture of pineapple, strawberry ...

Try the Ballpark margaritas made with Hornitos Plata tequila and fresh lime. And of course, it wouldn’t hurt to have the brisket tacos. Curated from passed-down Lorenzo family recipe ...

Other top choices include crispy oysters ($15.95) and the Ranch Water cocktail, with Hornitos Reposado tequila, Patrón Citrónge liqueur and lime juice served on the rocks with mineral water ($11).

For example, in Tequila the group’s Hornitos label is well-positioned to capture consumers trading down slightly from the highest price tiers. Millennials continue to drive the Tequila trend in the ...