Puma doesn't just want to sell shoes—it wants to be a part of hoops culture. Here's how the brand is doing it. Puma executive...
GQ · 1d
Now he has signed an exclusive sneaker deal with Puma, the first-ever multiyear shoe deal of its kind for a basketball traine...
ESPN · 2d
"We are thrilled to partner with the NBA to bring Puma to the next level in our re-entry to the basketball market," said Adam ...
Key Features: The Cali-0 features an all-white leather upper with the brand’s famous formstrip on the side ... Editor’s Notes ...
Highsnobiety · 19h
It's a very splashy move on Puma's part and it shows that they're truly serious about reviving their brand when it comes to b...
Forbes · 3d
(Photo by Andrew D. Bernstein/NBAE/Getty Images) Thirty years later, the brand is again striving for basketball relevancy. Th...
The NBA and PUMA today announced a new multiyear partnership that will make the international sports brand an official market...
The NBA and PUMA have today announced a new multiyear partnership that will make the resurgent international sports brand an ...
Last week, the brand showcased a variation of its latest RS-1 with a working projector installed in the toe. According to Ader Error's Instagram page, the Puma RS-X "Speaker Shoes" will be ava ...
ADER error–the Korean-based fashion imprint–reconnects with PUMA for their second collaborative ... which establishes a nosta...
Hypebeast · 17h
Puma has signed a multi-year deal to become an official marketing and footwear partner of the National Basketball Association ...
SportsPro · 1d
Last year, PUMA appointed JAY-Z as the president of the newly relaunched PUMA Basketball. The brand is continuing its revival ...