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Inside Puma's Private Jet-Flying, Meme-Posting Plan for Basketball Sneaker Dominance
Puma doesn't just want to sell shoes—it wants to be a part of hoops culture. Here's how the brand is doing it. Puma executive...
Basketball trainer Chris Brickley signs Puma deal
Now he has signed an exclusive sneaker deal with Puma, the first-ever multiyear shoe deal of its kind for a basketball traine...
Puma, NBA Agree to Multiyear Marketing Partnership
"We are thrilled to partner with the NBA to bring Puma to the next level in our re-entry to the basketball market," said Adam ...
Guess Which Fast Food Joint Inspired PUMA & Mike Cherman’s New Sneaker
Key Features: The Cali-0 features an all-white leather upper with the brand’s famous formstrip on the side ... Editor’s Notes ...
The NBA And Puma Enter Into Multiyear Marketing Agreement
It's a very splashy move on Puma's part and it shows that they're truly serious about reviving their brand when it comes to b...
The forgotten history of Puma basketball
(Photo by Andrew D. Bernstein/NBAE/Getty Images) Thirty years later, the brand is again striving for basketball relevancy. Th...
PUMA Becomes An Official Marketing Partner Of The NBA
The NBA and PUMA today announced a new multiyear partnership that will make the international sports brand an official market...
PUMA, NBA Announces Multiyear Partnership
The NBA and PUMA have today announced a new multiyear partnership that will make the resurgent international sports brand an ...
This Puma Collab Has a Built-In Bluetooth Speaker
Last week, the brand showcased a variation of its latest RS-1 with a working projector installed in the toe. According to Ader Error's Instagram page, the Puma RS-X "Speaker Shoes" will be ava ...
ADER error Teases Latest Youth Culture Inspired Footwear Collection With PUMA
ADER error–the Korean-based fashion imprint–reconnects with PUMA for their second collaborative ... which establishes a nosta...
Puma secures NBA player marketing rights
Puma has signed a multi-year deal to become an official marketing and footwear partner of the National Basketball Association ...
PUMA & NBA Announce New Multiyear Partnership
Last year, PUMA appointed JAY-Z as the president of the newly relaunched PUMA Basketball. The brand is continuing its revival ...
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