This excerpt is from “The Olympics Don’t Take American Express; The Birth of Mega Sport Sponsorships,” by Rob Prazmark (Page ...

GREED has been the most potent currency of world sport in recent years. Ordinary fans of football, rugby, cricket, athletics, boxing, and golf ...

When Juan Antonio Samaranch became IOC president in 1980, he made it clear he wanted the best athletes at the Olympics. The ...

Since the day they were founded, the Olympics have had a confusing relationship with money. The games were supposed to ...

You can enjoy a more leisurely life!” This bit comes to mind in assessing the recent announcement by World Athletics that it ...

By sketching the history of the Olympics in times of war, he participated in the time-honoured tradition of discovering that ...

The International Modern Pentathlon Union (UIPM) recently published two articles involving the long-dead founder of the ...

World Athletics, the No. 1 sport in the Olympic landscape, made a precedent-setting move, announcing it would pay gold ...

THE flame of the XVIIth Olympiad was extinguished here yesterday, sucked into the black oblivion of the night sky by the supersonic passage of ...