“One cannot and should not put a price on an Olympic gold medal and, in many cases, Olympic medalists indirectly benefit from commercial endorsements,” ASOIF said. “This disregards the less ...

World Athletics (WA) will become the first international sports governing body to award prize money to Olympic gold medalists starting at the Paris 2024 Games, the federation said in a statement ...

Track and field is set to become the first sport to introduce prize money at the Olympics, with World Athletics saying Wednesday it would pay $50,000 to gold medalists in Paris. The move is a ...

World Athletics also committed to awarding prize money at a tiered level to silver and bronze medalists at the 2028 Los Angeles Games. “While it is impossible to put a marketable value on winning an ...

PARIS: World Athletics president Sebastian Coe's decision to award prize money to Olympic gold medallists was welcomed by athletes but has sparked a backlash from bosses of other sports. Coe put the ...

“One cannot and should not put a price on an Olympic gold medal and, in many cases, Olympic medalists indirectly benefit from commercial endorsements,” ASOIF said. “This disregards the less ...