Instagram is making significant changes to how its system recommends content, with a focus on original content and increased distribution for smaller accounts. The slew of changes were announced by the company in a blog post today.

Instagram is changing how its algorithm recommends content. Smaller, original content creators stand to benefit the most.For a long time, content aggregators have been able to reach audiences by simply resharing content from others,

Instagram is overhauling its recommendation algorithm for Reels to boost “original content” in a move that will have significant implications for aggregator accounts and others that primarily repost other users’ work.

Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network. The Meta-owned platform says that historically,

Since reposting content is rampant and the original posters don't get the credit they deserve, Instagram is changing its algorithm ranking by prioritizing original content.

Instagram is rolling out significant changes to its ranking systems in an effort to elevate content from smaller, original creators across the platform.

Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network. The Meta-owned platform says that historically,

When Instagram launched Reels in 2020, the app was angling to compete with TikTok in the short-form video space – what it didn’t anticipate was the vast proliferation of aggregated content. As larger accounts and meme pages aggregate videos,

Instagram is making a few changes to their algorithm when it comes to what people can expect on their feed. The Meta-owned platform says that historically, creators with large followings and accounts that have shared reposted content have gotten a large amount of reach on the platform.