Amazon reported another big jump in its advertising business, which has emerged as a key player in the digital ad market.

Amazon ‘s advertising business surged in the first quarter, growing by 24 percent year-over-year, benefitting from the ...

The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our ...

WASHINGTON (Reuters) -Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S. government lawsuit ...

A study into advertising effectiveness has found that most (58%) of advertising’s total profit generation for clients happens ...

Astrad has made openness and trust a core pillar of its business model in an industry often criticized for its lack of ...

A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and ...

A slower pace of business in the technology sector continued to weigh on some ad holding companies in the first quarter, but ...

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than ...

AdTech, or advertising technology, has rapidly transformed the way businesses connect with consumers. From automated ...

Advertisers are constantly seeking innovative ways to reach their target audience effectively. With the advent of 5G technology, a new era of advertising opportunities has emerged. In this article, we ...

Atlanta's Hartsfield-Jackson International Airport was the busiest airport in the world in 2023. It was the 25th time in 26 ...