McDonald's plans to put 20 million books into Happy Meals next month, but not everyone thinks it's a giant step for childhood literacy. A new cover for one of the Happy Meals Books promotion at McDonald's. (Photo: McDonald's for USA TODAY) Take one …
USA Today · ByBruce Horovitz · 10/10/2013
Would you like "Green Eggs and Ham" with that? McDonald's is bringing back books in its Happy Meals. From Jan. 9 - 22, children's Happy Meals will come with books and an activity in place of the more familiar plastic toy. The company has partnered …
Los Angeles Times · ByCarolyn Kellogg · 1/8/2015
McDonald's, based in Oak Brook, Ill., said it will provide more than 20 million books to families in the U.S. The company is also giving 100,000 additional books to the literacy non-profit Reading is Fundamental. The Happy Meal four-book giveaway featuring ...
ABC News · BySusanna Kim · 10/10/2013
More from Bing News
The Happy Meal just might be the most criticized item on McDonald’s (MCD) menu: For many parents it seems like the gateway drug to the fast-food chain. McDonald’s, which, in case you haven’t noticed, has an abundance of marketing talent, has …
Bloomberg · 10/11/2013
McDonald’s has announced that they will start putting books in their happy meals. This is an interesting change for the fast food conglomerate to make, after just giving away plastic toys for much of their company’s history. McDonald’s is hoping to ...
WebProNews · 10/12/2013
McDonald's is set to replace the toys which come with its famous Happy Meals with educational books as part of an effort to boost child literacy. The fast food giant will become the UK's largest children's book distributor after announcing plans to give ...
Daily Mail · 1/11/2013
OAK BROOK, IL--(Marketwired - Jan 7, 2015) - McDonald's USA is giving millions of kids nationwide access to books with the second installment of Happy Meal Books. From Jan. 9-22, McDonald's will offer books as the toy in Happy Meals, providing more …
Yahoo Finance · 1/7/2015
McDonald's is replacing Happy Meal toys for books in the UK, according to the National Literary Trust. From today until February 7th, McDonald's will be handing out nine million copies of author Michael Morpurgo's Mudpuddle Farm series of books.
The Huffington Post · 1/12/2012
Care for some light reading with your nuggets? In place of the toy cars, stuffed animals and the occasional mini Furbie, McDonald’s Happy Meals will come with books until Jan. 22, The Chicago Sun-Times reports. The fast food giant teamed up with ... · 1/13/2015
McDonald’s Happy Meal books will be the latest addition to the kids’ Happy Meals, and these four fun books — which include Spanish and online option reads — are hoped by the fast food company to be the next huge hit. Starting this Nov., offers the ...
Examiner · 10/12/2013
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