Goodbye, Batman toys. Hello, paperback books for kids — featuring McDonald's Funky Farm Happy Meal characters. "Happy Meals fun for kids can be used to educate and inspire good choices," says Lisa McComb, a McDonald's spokeswoman. For …
USA Today · ByBruce Horovitz · 10/10/2013
Would you like "Green Eggs and Ham" with that? McDonald's is bringing back books in its Happy Meals. From Jan. 9 - 22, children's Happy Meals will come with books and an activity in place of the more familiar plastic toy. The company has partnered …
Los Angeles Times · ByCarolyn Kellogg · 1/8/2015
McDonald's, based in Oak Brook, Ill., said it will provide more than 20 million books to families in the U.S. The company is also giving 100,000 additional books to the literacy non-profit Reading is Fundamental. The Happy Meal four-book giveaway featuring ...
ABC News · BySusanna Kim · 10/10/2013
More from Bing News
Books are available in English and, in select locations, in Spanish. For more information about Happy Meal Books, visit "This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy ...
Yahoo Finance · 1/7/2015
The Happy Meal just might be the most criticized item on McDonald’s (MCD) menu: For many parents it seems like the gateway drug to the fast-food chain. McDonald’s, which, in case you haven’t noticed, has an abundance of marketing talent, has …
Bloomberg · 10/11/2013
Care for some light reading with your nuggets? In place of the toy cars, stuffed animals and the occasional mini Furbie, McDonald’s Happy Meals will come with books until Jan. 22, The Chicago Sun-Times reports. The fast food giant teamed up with ... · 1/13/2015
OAK BROOK, IL, Jan 07, 2015 (Marketwired via COMTEX) -- McDonald's USA is giving millions of kids nationwide access to books with the second installment of Happy Meal Books. From Jan. 9-22, McDonald's will offer books as the toy in Happy Meals
Market Watch · 1/7/2015
McDonald's is replacing Happy Meal toys for books in the UK, according to the National Literary Trust. From today until February 7th, McDonald's will be handing out nine million copies of author Michael Morpurgo's Mudpuddle Farm series of books.
The Huffington Post · 1/12/2012
McDonald's is set to replace the toys which come with its famous Happy Meals with educational books as part of an effort to boost child literacy. The fast food giant will become the UK's largest children's book distributor after announcing plans to give ...
Daily Mail · 1/11/2013
McDonald’s restaurants in India will now be giving out books with Happy Meals instead of toys, a change that executives say will promote “children’s happiness and well-being.” The announcement of the change came this week, resulting in headlines ...
The Inquisitr · 9/14/2014
happy meal
A "Happy Meal" is a form of kids' meal specifically marketed at children, sold at the fast-food chain McDonald's since …
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