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McDonald's plans to put 20 million books into Happy Meals next month, but not everyone thinks it's a giant step for childhood literacy. A new cover for one of the Happy Meals Books promotion at McDonald's. (Photo: McDonald's for USA TODAY) Take one …
USA Today · ByBruce Horovitz · 10/10/2013
Would you like "Green Eggs and Ham" with that? McDonald's is bringing back books in its Happy Meals. From Jan. 9 - 22, children's Happy Meals will come with books and an activity in place of the more familiar plastic toy. The company has partnered …
Los Angeles Times · ByCarolyn Kellogg · 1/8/2015
McDonald's, based in Oak Brook, Ill., said it will provide more than 20 million books to families in the U.S. The company is also giving 100,000 additional books to the literacy non-profit Reading is Fundamental. The Happy Meal four-book giveaway featuring ...
ABC News · BySusanna Kim · 10/10/2013
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McDonald's is set to replace the toys which come with its famous Happy Meals with educational books as part of an effort to boost child literacy. The fast food giant will become the UK's largest children's book distributor after announcing plans to give ...
Daily Mail · 1/11/2013
McDonald's says the new books, which will replace toys in Happy Meals for the two weeks, are part of its nutrition commitment made in 2011, when it vowed to seed 100% of its communications toward kids with a nutritional message. That year, McDonald's
Advertising Age · ByMaureen Morrison · 10/9/2013
McDonald’s Happy Meal books will be the latest addition to the kids’ Happy Meals, and these four fun books — which include Spanish and online option reads — are hoped by the fast food company to be the next huge hit. Starting this Nov., offers the ...
Examiner · 10/12/2013
McDonald’s restaurants in India will now be giving out books with Happy Meals instead of toys, a change that executives say will promote “children’s happiness and well-being.” The announcement of the change came this week, resulting in headlines ...
The Inquisitr · 9/14/2014
Care for some light reading with your nuggets? In place of the toy cars, stuffed animals and the occasional mini Furbie, McDonald’s Happy Meals will come with books until Jan. 22, The Chicago Sun-Times reports. The fast food giant teamed up with ...
greatideas.people.com · 1/13/2015
We all know about the toys that come in McDonald's "Happy Meals", but a new initiative is bringing Happy Meal books. If you're looking for a toy in your child's Happy Meal for the next little while, you could find something better for them: a book.
GOOD4UTAH · 1/14/2015
OAK BROOK, IL, Jan 07, 2015 (Marketwired via COMTEX) -- McDonald's USA is giving millions of kids nationwide access to books with the second installment of Happy Meal Books. From Jan. 9-22, McDonald's will offer books as the toy in Happy Meals
Market Watch · 1/7/2015