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A variant of product placement is advertisement placement. In this case an advertisement for the product (rather than the product itself) is seen in the movie or television series.

• en.wikipedia.org/wiki/Product_placement
•  · Wikipedia on Bing

Product Placement in Movies, TV shows, Racing Sponsorships, NASCAR, NHRA, and Advertising

• movieplacement.com
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ARC: Teaching: Courses: Movie and TV Product Placement. areas: promotion: materials. ARContribution by Mary C. Gilly To provide an addition or correction email arc@ama.org.

• www.marketingpower.com/Community/ARC/Pages/Teaching/Materials/ProductPlacement.aspx
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However, as the movie progresses and his character sours on the military, he changes ... breaks ground in the realms of special effects and visual technology, from a product placement ...

• www.brandchannel.com/brandcameo_films.asp
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This report from Brown & Williamson (B&W) describes the mechanism through which movie stars were recruited to use specific cigarette brands in their films in exchange for money and ...

• tobaccodocuments.org/landman/268413.html
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Most people have very strong opinions about business travel. While there are a few people who love it and say it's an interesting way to get out of the office there are also vast ...

• www.moviemarketingmadness.com/blog/category/movie-marketing/product-placement
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Product Placement in the Movies; The "I, Robot" Movie Car: Audi RSQ; Product Placement on TV; Product Placement in Books and Video Games; Product Placement in Songs

• money.howstuffworks.com/product-placement.htm
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Although product placement in major movies is nothing new to consumers, the Transformer movie is set to unleash unprecedented product placement in the form of GM cars. The movie ...

• www.productplacement.biz/200707172268/News/Product-Placement/transformer-movie...
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Feature This!, a leading product-placement and branded entertainment firm, is celebrating its 5, 000th movie project with the new Farrelly Brothers There’s Something About Mary ...

• productplacement.biz/.../feature-this-celebrates-5000th-movie-product-placement.html
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Top 10 Worst Movies For Product Placement - Movie Feature at TheShiznit.co.uk

• www.theshiznit.co.uk/review.php?id=144
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