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Marketing

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Marketing - Customer reviews

$57.90 - $259.49 (5 stores)

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Average rating Rating: 4.5 out of 5(7)

Rating: 5.0 out of 5(4)

Rating: 4.0 out of 5(1)

Rating: 3.0 out of 5(2)

Rating: 2.0 out of 5(0)

Rating: 1.0 out of 5(0)

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Customer reviews

1-7 of 7 reviews for Marketing

Rating: 5.0 out of 5Pride & Ferrell Marketing

I purchased the hard copy of the book for my marketing class. This book is indeed a tremendous tool. As I researched companies, I discovered the ones on top of their game use the same terminology. One I think of is Weber in California. I had the pleasure of speaking to management there as it... Read review on www.amazon.com

www.amazon.com · Anne M. Bradley · 4/8/2012

Rating: 5.0 out of 5Read it front to back.

I bought this book for my marketing class and decided to read it front to back completing almost all the questions included. I was impressed with the clarity and depth of each description. I also found the examples to be very recent and interesting for the most part. I have to say marketing is not... Read review on www.amazon.com

www.amazon.com · J. · 12/11/2011

Rating: 5.0 out of 5Excellent service

Book came quick and just as described. Service was great, book was great. I recomment this source to anyone that needs a good text book. Read review on www.amazon.com

www.amazon.com · jason · 7/11/2011

Rating: 5.0 out of 5Cengage will abandon you with this shoddy...

I purchased this required text for my marketing class. Last night I got to chapter 7 and abruptly my kindle jumped to chapter 17. I was missing 10 chapters. I called Cengage first thing is morning. They couldn't give a care in the world that the product they are selling through Amazon is defunked.... Read review on www.amazon.com

www.amazon.com · Gopanthers · 9/22/2011

Rating: 4.0 out of 5Good Marketing Textbook

I am still in the process of reading this textbook. (Class doesn't start for a few weeks.) The content is interesting and fairly easy to read and understand. I was surprised upon opening the book that it was unbound and intended to be put into a 3-ring binder. At first I thought I had been ripped... Read review on www.amazon.com

www.amazon.com · Terri Urquiaga · 7/26/2010

Rating: 3.0 out of 5For a marketing book, not bad

Its a marketing book, if I didn't need it for a class, I wouldn't have purchased it. It is nice to have the refresher though, so it serves it's purpose. Read review on www.amazon.com

www.amazon.com · Yes · 2/9/2013

Rating: 3.0 out of 5Not College Level

I was required to get this book for a graduate level class. It's is a decent read, but definitely not graduate level. It's probably suited more for high school students. Also, some of it is out of dat Read review on www.amazon.com

www.amazon.com · Yes · 7/9/2012